Shopping Behavior
Martech Zone articles tagged shopping behavior:
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Ecommerce and Retail
3 Powerful Examples of How to use Mobile App Beacon Technology to Boost Retail Sales
Too few businesses are taking advantage of the untapped possibilities of integrating beacon technology into their apps to increase personalization and the chances of closing a sale ten-fold using proximity marketing vs traditional marketing channels. While the beacon technology revenue was 1.18 billion US dollars in 2018, it’s estimated to reach a 10.2 billion US dollars market by 2024. Global Beacon…
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Ecommerce and Retail
The Joy of Clicking
Ecommerce is a science – but it’s not a mystery. The best online retailers have cleared a path for the rest of us by implementing thousands of testing strategies and providing reams of data for others to see and learn from. Today, nearly one-third of the total Internet population shops online. For retailers, this number proves the growing power of…