Shel Israel

Martech Zone articles tagged Shel Israel:

  • Content Marketingbelievable branding what form of brand messaging do consumers buy into cutoff

    Believable Branding

    We had an incredible conversation yesterday with Shel Israel where he announced his new book he’s writing with Robert Scoble (watch for an announcement on Forbes next week). I think the topic is fairly relevant to this infographic from MDG Advertising. Shel discussed how marketers look to social media as an opportunity to sell… when the goals of social media…

  • Marketing BooksReasons Why Businesses Use Twitter

    Why Your Business Should Use Twitter

    Many businesses continue to struggle with why they should use Twitter. Pick up a copy of Twitterville: How Businesses Can Thrive in the New Global Neighborhoods by Shel Israel. It’s a fantastic book that documents the birth and growth of Twitter as an incredible new medium for businesses to communicate through. As I was reading the book, Shel mentions several…

  • Social Media & Influencer Marketing
    douglas karr

    How did I get interested in Social Media?

    When Shel asked for folks who might be interested in providing some response with an SAP Survey on Social Media, I jumped at the opportunity and immediately wrote him. With Shel’s permission, he’s allowed me to post my responses on my blog. This is Part I! Tell me when and how you first got interested in social media. Why? Working…

  • Search MarketingDepositphotos 11650048 s

    Fastest Growing Blog on the Planet?

    Over a year ago (2005) I decided that I needed to set some technology goals for myself. Inspired by folks like Seth Godin, Malcolm Gladwell, Robert Scoble and Shel Israel, I dove into blogging, social networking, search engine optimization, and analytics as well as all the underlying technologies that drove them. It’s not been rocket science, but it has been…

  • Content MarketingGetting Your Blog to the A-List

    Getting Your Blog to the A-List

    Now that I have you here don’t be mad and leave. Listen to what I tell you. There’s a flame going across the blogosphere right now on Nicholas Carr’s Blog posting, The Great Unread. Shel Israel is in on the argument, as are a ton of other bloggers. You should read Mr. Carr’s full post before reading what I say.…

  • Marketing BooksIndianapolis Marketing and Business Book Club

    Indianapolis Marketing & Business Book Club

    Today at lunch I met with quite a few colleagues to discuss Naked Conversations. We had a fantastic group of individuals representing many industries: legal, public relations, television, telecom, internet, email marketing, sports, entertainment, information technology, marketing, and publishing! Not bad for a first showing! Most of us had fully read Naked Conversations, some were part way through it, and…

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