Tag Archives: seo

Infographic: What is Digital Marketing

Posted on by Douglas Karr
140
What is Digital Marketing?

We’ve had some similar infographics on the inbound marketing process, the inbound marketing ecosystem, the rise of inbound marketing and even an infographic on the explosive growth of inbound marketing. While inbound marketing focuses primarily on the acquisition of leads through your digital marketing efforts, this is an infographic from Pixaal, What is Digital Marketing? It’s quite a good infographic, but digital marketing has quite a few other elements – video marketing, to Call-To-Action design, landing page development, public relations outreach, marketing automation, and other content strategies like whitepapers, ebooks, … Continue reading →

Penguin 2.0: Four Facts You Should Know

Posted on by Jayson DeMers
156
Penguin 2.0

It’s happened. With one blog post, the rollout of an algorithm, and a couple hours of processing, Penguin 2.0 has been unleashed. The Internet will never be the same. Matt Cutts published a brief post on the topic on May 22, 2013. Here are four key points that you should know about Penguin 2.0 1.  Penguin 2.0 affected 2.3% of all English-US queries.  Lest 2.3% sound to you like a smallish number, keep in mind that there are an estimated 5 billion Google searches per day. 2.3% of 5 billion is … Continue reading →

Five Ways Responsive Design is Changing SEO

Posted on by Jayson DeMers
202
Responsive Design & SEO

Responsive design is obviously a big deal; such a big deal that Mashable has hailed 2013 as “the year of responsive design.” Most web professionals understand this — responsive design is changing the way that the Internet looks, feels, and works. There’s something less obvious going on, though. Responsive design also changes SEO. When we look beyond the CSS of responsive design, we see a major shift in search practices that is exerting an impact on both mobile and desktop searches. What are the SEO issues brought about by the advent of … Continue reading →

How to Integrate Your Content Strategy & Social Media Campaigns

Posted on by Jayson DeMers
160
content-strategy

The Age of Content Strategy It’s the age of “content strategy” and “content marketing.” Wherever you turn, more and more often, that’s something you’ll hear. In truth, content has been a core part of online marketing ever since the earliest days of search engine optimization. With recent Google algorithm updates, however, such as Panda and Penguin, a solid content strategy has become even more important. Branded content is working wonders for many companies, and we’re not just talking about the content of websites here. We’re looking at well-crafted, skillfully packaged, … Continue reading →

The Dangers of SEO and How to Implement a Flawless Strategy

Posted on by Douglas Karr
200
Dangers of SEO

Yesterday we had a great regional conference organized by Revenue North. The topics ranged across business, technology and marketing and I opened the day with a discussion of the dangers of SEO. So much has changed in the search engine optimization industry. One of my attendees even joked with me that I had conflicting advice just a couple years ago. I did not disagree. I absolutely have changed my opinion of how SEO should be deployed and what attention should be paid to the strategy. The Problem SEO is a … Continue reading →

Because Google Said So

Posted on by Douglas Karr
204
Business

Google is the master. Period. We can’t avoid it. If you want to benefit from organic search, the SEO formula is simple – just listen to what Google wants you to do and do it! (And don’t do as they do) It happened again this week. A representative from the web department brushed off an alert in Webmasters and an increase in errors as inconsequential. As their consultant, I’m asked to defend, numerically, why they need to fix those problems. Understanding that the development involved is very intensive and there’s … Continue reading →