The Importance of Fresh Content for SEO

How to Find an SEO Cheat

Posted on January 21, 2012 by Douglas Karr

Search engine optimization is a double-edged sword. While Google provides guidelines to webmasters to optimize their sites and utilize keywords effectively to get found and indexed properly, some SEO folks know that exploiting those algorithms can shoot them directly to the top. SEO employees are under a lot of pressure to keep their companies ranking well, SEO consultants are under even more. Companies may not realize that their employees may be taking shortcuts. And companies who invest in SEO consultants … Continue reading →

Inbound Marketing IS the New SEO – Facts, Figures & Data

Posted on January 12, 2012 by Chad Pollitt

Register for Inbound Marketing is the New SEO

There’s a lot of buzz, discussion and debate surrounding the state of SEO entering this year. Many industry colleagues are beginning to choose sides too, with figure heads like Rand Fishkin of SEOmoz musing over the idea that traditional SEO agencies may go the way of the dodo bird in favor of inbound marketing agencies. More and more analytical evidence is emerging showing that traditional technical SEO tactics aren’t driving the kind of leads and conversions businesses so cherish either. … Continue reading →

Infographic: How Much Does SEO Cost?

Posted on January 5, 2012 by Douglas Karr

SEOmoz released data from over 600 agencies that perform SEO for their clients. AYTM took the data and put it into a infographic, How Much Does SEO Cost?. One takeaway that was outstanding to see: Pure “SEO” consultants/agencies may be fading as broader “inbound marketing” services firms (offering SEO, social, content, conversion, analytics, etc) rise. The data showed 150 respondents (25%) saying they were primarily focused on SEO while a slightly greater number, 160 (26.7%), offered a broader range. This … Continue reading →

Infographic: Guide to SEO Automation

Posted on December 5, 2011 by Douglas Karr

This infographic is called An Illustrated Guide to SEO Automation, but it’s really not about automation, it’s about the process required to improve your search engine marketing results with an ongoing strategy. Aspects of the process can be automated… but if you’re doing things like buying and automating backlinks, your company is heading for trouble. Search engine optimization is largely a manual process that requires you to do a lot of research, optimize your content, implement techniques to analyze your … Continue reading →

Infographic: Building Authority for Search

Posted on November 19, 2011 by Douglas Karr

I’ve been a long-time proponent of search engine optimization for quite some time, but my own experiences recently with the Marketing Technology blog have honestly curbed my excitement. I used to think that SEO was the ideal means of growing traffic because it was something you could control. That’s true to an extent, but it can only take you as far as the volume of searches for a given topic. I found that once we reached the highest ranks, the … Continue reading →