Sem
Martech Zone articles tagged sem:
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Search Marketing
Difference Between SEO And SEM, Two Techniques To Capture Traffic To Your Website
Do you know the difference between SEO (Search Engine Optimization) and SEM (Search Engine Marketing)? They are the two sides of the same coin. Both techniques are used to capture traffic to a website. But one of them is more immediate, for the short term. And the other is a more long-term investment. Have you already guessed which is of…