Tag Archives: Search Marketing

SEO Is Dead

Posted on by Douglas Karr
152
SEO is Dead

SEO is dead as we know it. The old math of increased backlinks and stuffing keywords is now a target for Google to identify your site and bury it in the search results. SEO is no longer a math problem, it’s a human one. Social indicators are becoming key to ranking and link algorithms are being retired. It’s time for you to see the truth about SEO… and adjust accordingly. Of course we utilized a nice baity title to attract some attention, but it’s time that someone stood up and … Continue reading →

Social Media and Success: Cutting vs Prolonging

Posted on by Douglas Karr
53
Cutting

Much of marketing success really comes down to two actions, cutting and prolonging. As we see a marketing strategy dry up and produce less results, the quicker we cut… the better our overall strategy performs. Likewise, as we see a strategy produce great results… we work hard to prolong the results. As an example, I try to do this on a daily basis with the blog. When I notice that their are a lot of Facebook likes but not a lot of Twitter retweets, I’ll push it out there again. … Continue reading →

5 business phone practices that damage your brand

Posted on by Michael Reynolds
57
phone

Running a small business is difficult and stressful. You are constantly wearing multiple hats, putting out fires, and trying to make every dollar stretch as far as possible. You are focusing on your website, your finances, your employees, your customers, and your brand and hoping you can make good decisions every time. Unfortunately, with all the directions small business owners are pulled, it can be difficult to put enough time and attention into branding. However, branding is one of the most important aspects or your business and can have a … Continue reading →

How to get blog ideas using Google

Posted on by Michael Reynolds
219
googleblog1

As you may know, blogging is a great content marketing activity and can lead to improved search engine rankings, stronger credibility, and a better social media presence. However, one of the most difficult aspects of blogging can be getting ideas. Blog ideas can come from many sources, including customer interactions, current events, and industry news. However, another great way to get blog ideas is to simply use Google’s new instant results feature. The way to use this is to start typing in keywords that are related to your industry, and … Continue reading →

Can’t versus Won’t

Posted on by Douglas Karr
48

I’ve isolated many of the problems that I’ve found in businesses to can’t versus won’t. I love working with can’t. I hate working with won’t. Can’t can mean a lot of things. Can’t can be due to resources, regulations, education or authority. When you haven’t accomplished a goal because it can’t be done, you haven’t failed… something got in the way. Once you remove the roadblock, you’ll succeed. Won’t is different. Won’t leads to failure. Won’t happens because of fear, arrogance, pride, laziness or miscommunication. Won’t means that the goal … Continue reading →

Reward with Autonomy, Mastery and Purpose

Posted on by Douglas Karr
228

Rewards. At a couple of my last jobs, my bosses were always shocked that I didn’t care about monetary rewards. It’s not that I didn’t want the money, it’s that I wasn’t motivated by it. I’m still not. In fact, it was always a little insulting to me – that I would somehow work harder if I had a carrot dangling in front of me. I always worked hard and was devoted to my employers. It seems that I’m not the only one. This is a great presentation from Dan … Continue reading →