Save $100: 2012 Inbound Marketing Handbook

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2012 Inbound Marketing Handbook

MarketingSherpa has just released their 2012 Inbound Marketing Handbook. The goal of the Inbound Marketing Handbook is to guide you through the development of an effective process that can scale to meet the growing, ongoing need for inbound marketing across your organization. You will learn: How inbound channels help customers find and choose you. How search, social and content marketing interact with each other to produce ongoing enhanced results. How inbound marketing powers the customer engagement cycle across awareness, consideration, inquiry, purchase and retention. To support these learning objectives, this … Continue reading

SEO Is Dead

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SEO is Dead

SEO is dead as we know it. The old math of increased backlinks and stuffing keywords is now a target for Google to identify your site and bury it in the search results. SEO is no longer a math problem, it’s a human one. Social indicators are becoming key to ranking and link algorithms are being retired. It’s time for you to see the truth about SEO… and adjust accordingly. Of course we utilized a nice baity title to attract some attention, but it’s time that someone stood up and … Continue reading

Social Media and Success: Cutting vs Prolonging

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Much of marketing success really comes down to two actions, cutting and prolonging. As we see a marketing strategy dry up and produce less results, the quicker we cut… the better our overall strategy performs. Likewise, as we see a strategy produce great results… we work hard to prolong the results. As an example, I try to do this on a daily basis with the blog. When I notice that their are a lot of Facebook likes but not a lot of Twitter retweets, I’ll push it out there again. … Continue reading

5 business phone practices that damage your brand

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Running a small business is difficult and stressful. You are constantly wearing multiple hats, putting out fires, and trying to make every dollar stretch as far as possible. You are focusing on your website, your finances, your employees, your customers, and your brand and hoping you can make good decisions every time. Unfortunately, with all the directions small business owners are pulled, it can be difficult to put enough time and attention into branding. However, branding is one of the most important aspects or your business and can have a … Continue reading

How to get blog ideas using Google

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As you may know, blogging is a great content marketing activity and can lead to improved search engine rankings, stronger credibility, and a better social media presence. However, one of the most difficult aspects of blogging can be getting ideas. Blog ideas can come from many sources, including customer interactions, current events, and industry news. However, another great way to get blog ideas is to simply use Google’s new instant results feature. The way to use this is to start typing in keywords that are related to your industry, and … Continue reading

Reward with Autonomy, Mastery and Purpose

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Rewards. At a couple of my last jobs, my bosses were always shocked that I didn’t care about monetary rewards. It’s not that I didn’t want the money, it’s that I wasn’t motivated by it. I’m still not. In fact, it was always a little insulting to me – that I would somehow work harder if I had a carrot dangling in front of me. I always worked hard and was devoted to my employers. It seems that I’m not the only one. This is a great presentation from Dan … Continue reading

No, email is not dead

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I noticed this tweet from Chuck Gose yesterday and it referenced an article on the New York Times website called “Email: Press Delete.” Every so often we all see these types of articles that make the cry “email is dead!” and suggest that we should look at the habits of the younger generation to see how we will communicate in the future. Chuck thought this was tiresome and stated that email is not going away and I tend to agree. The reason I disagree with Sheryl Sandberg (Facebook’s chief operating … Continue reading

What is Search Engine Optimization?

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I just read it on, WordPress is Optimized for SEO. Ugh. It’s upsetting that a site of that quality passes on misinformation like this. WordPress is Optimized for Search Engine Optimization. I don’t know how you optimize for optimization or what that even might mean. As a content management platform, WordPress enables optimization, but it’s largely up to you, your WordPress theme and your WordPress plugins to fully optimize your WordPress site or blog. In my humble opinion, there are four elements to outstanding search engine optimization: Enabling SEO … Continue reading