Tag Archives: Search Marketing

The Dangers of SEO and How to Implement a Flawless Strategy

Posted on by Douglas Karr
141
Dangers of SEO

Yesterday we had a great regional conference organized by Revenue North. The topics ranged across business, technology and marketing and I opened the day with a discussion of the dangers of SEO. So much has changed in the search engine optimization industry. One of my attendees even joked with me that I had conflicting advice just a couple years ago. I did not disagree. I absolutely have changed my opinion of how SEO should be deployed and what attention should be paid to the strategy. The Problem SEO is a … Continue reading →

Infographic: The New Face of Search Engine Optimization

Posted on by Douglas Karr
133
SEO Post Panda and Penguin

Readers of our blog know that we’ve been huge critics of search engine optimization over the last year. Fuzz One has put together this incredible infographic, The New Face of SEO: How SEO Has Changed, that breaks down each of the strategies of old, and compares it to new strategies. Over the past 18 months, SEO processes as well as SEO strategy has immensely changed. Whilst SEO is still very much rooted as a technical discipline, a significant degree of SEO is verging more and more towards a creative and … Continue reading →

My Online Marketing Checklist in Prioritized Order

Posted on by Douglas Karr
213
check list

There’s a ton of things that need accomplished to fully leverage an online marketing strategy, but I’m often amazed at the priority that companies place each item on the checklist. As we take on new clients, we’re looking to ensure the strategies with the most impact are accomplished first… especially if they’re easy. Hint: content marketing and social media marketing aren’t that easy. Website – Does the company have a website that evokes a response from your audience that it’s both a trusted source of information and that the product … Continue reading →

Infographic: Path to Online Marketing Success

Posted on by Douglas Karr
99
Path to Online Marketing Success

Reachlocal has put together this infographic on the path to online marketing success. As a small business competing against retail giants during the holiday season, you may be tempted to play the “Who can shout louder?” game. Not only is this hard on a small business’ time and budget, but it could also potentially alienate the loyal customers you’ve worked so hard to get. So, what can you do this holiday season to market your small business and get heard in spite of larger competitors? Follow the path to success … Continue reading →

Infographic: The Link Acquisition Playbook

Posted on by Douglas Karr
71
Link Acquisition

As soon as some folks realized that links on external sites could drive up your Google rank, the SEO industry exploded in growth. It was a billion dollar market and Google quickly lost control of providing users with great results. It turned into a contest of who paid for the most backlinks. Thankfully, for deserving marketers, these SEO cheaters have been largely halted. Google algorithm changes have unraveled poorly placed links and they’ve even started penalizing companies where they’re finding unnatural links. Links puchased with the intent of altering or … Continue reading →

Save $100: 2012 Inbound Marketing Handbook

Posted on by Douglas Karr
123
2012 Inbound Marketing Handbook

MarketingSherpa has just released their 2012 Inbound Marketing Handbook. The goal of the Inbound Marketing Handbook is to guide you through the development of an effective process that can scale to meet the growing, ongoing need for inbound marketing across your organization. You will learn: How inbound channels help customers find and choose you. How search, social and content marketing interact with each other to produce ongoing enhanced results. How inbound marketing powers the customer engagement cycle across awareness, consideration, inquiry, purchase and retention. To support these learning objectives, this … Continue reading →