Technology and Marketing Advice from New Media Marketing Experts
Much of marketing success really comes down to two actions, cutting and prolonging. As we see a marketing strategy dry up and produce less results, the quicker we cut… the better our overall strategy performs. Likewise, as we see a strategy produce great results… we work hard to prolong the results. As an example, I try to do this on a daily basis with the blog. When I notice that their are a lot of Facebook likes but not a … Continue reading
Running a small business is difficult and stressful. You are constantly wearing multiple hats, putting out fires, and trying to make every dollar stretch as far as possible. You are focusing on your website, your finances, your employees, your customers, and your brand and hoping you can make good decisions every time. Unfortunately, with all the directions small business owners are pulled, it can be difficult to put enough time and attention into branding. However, branding is one of the … Continue reading
As you may know, blogging is a great content marketing activity and can lead to improved search engine rankings, stronger credibility, and a better social media presence. However, one of the most difficult aspects of blogging can be getting ideas. Blog ideas can come from many sources, including customer interactions, current events, and industry news. However, another great way to get blog ideas is to simply use Google’s new instant results feature. The way to use this is to start … Continue reading
I’ve isolated many of the problems that I’ve found in businesses to can’t versus won’t. I love working with can’t. I hate working with won’t. Can’t can mean a lot of things. Can’t can be due to resources, regulations, education or authority. When you haven’t accomplished a goal because it can’t be done, you haven’t failed… something got in the way. Once you remove the roadblock, you’ll succeed. Won’t is different. Won’t leads to failure. Won’t happens because of fear, … Continue reading
Rewards. At a couple of my last jobs, my bosses were always shocked that I didn’t care about monetary rewards. It’s not that I didn’t want the money, it’s that I wasn’t motivated by it. I’m still not. In fact, it was always a little insulting to me – that I would somehow work harder if I had a carrot dangling in front of me. I always worked hard and was devoted to my employers. It seems that I’m not … Continue reading
I noticed this tweet from Chuck Gose yesterday and it referenced an article on the New York Times website called “Email: Press Delete.” Every so often we all see these types of articles that make the cry “email is dead!” and suggest that we should look at the habits of the younger generation to see how we will communicate in the future. Chuck thought this was tiresome and stated that email is not going away and I tend to agree. … Continue reading
I just read it on Inc.com, WordPress is Optimized for SEO. Ugh. It’s upsetting that a site of that quality passes on misinformation like this. WordPress is Optimized for Search Engine Optimization. I don’t know how you optimize for optimization or what that even might mean. As a content management platform, WordPress enables optimization, but it’s largely up to you, your WordPress theme and your WordPress plugins to fully optimize your WordPress site or blog. In my humble opinion, there … Continue reading
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