Tag Archives: search engine optimization

5 Critical SEO Issues Discovered with Screaming Frog

Posted on by Douglas Karr
176
Screaming Frog

Have you ever crawled your own site? It’s a great strategy to fix some rather blatant issues with your site that you may not have noticed. Good friends at Site Strategics told us about Screaming Frog’s SEO Spider. It’s a simple crawler that’s free with a limitation of 500 internal pages… enough for most websites. If you need more, purchase the £99 annual license! I really appreciate how quickly I can scan a site and see these 5 critical Search Engine Optimization issues: 404 Not Found Issues with internal links, … Continue reading →

How to Integrate Your Content Strategy & Social Media Campaigns

Posted on by Jayson DeMers
182
content-strategy

The Age of Content Strategy It’s the age of “content strategy” and “content marketing.” Wherever you turn, more and more often, that’s something you’ll hear. In truth, content has been a core part of online marketing ever since the earliest days of search engine optimization. With recent Google algorithm updates, however, such as Panda and Penguin, a solid content strategy has become even more important. Branded content is working wonders for many companies, and we’re not just talking about the content of websites here. We’re looking at well-crafted, skillfully packaged, … Continue reading →

The Dangers of SEO and How to Implement a Flawless Strategy

Posted on by Douglas Karr
121
Dangers of SEO

Yesterday we had a great regional conference organized by Revenue North. The topics ranged across business, technology and marketing and I opened the day with a discussion of the dangers of SEO. So much has changed in the search engine optimization industry. One of my attendees even joked with me that I had conflicting advice just a couple years ago. I did not disagree. I absolutely have changed my opinion of how SEO should be deployed and what attention should be paid to the strategy. The Problem SEO is a … Continue reading →

On-Page SEO Best Practices in 2013: 7 Rules of the Game

Posted on by Jayson DeMers
155
on-page seo

By now, I’m sure you’ve heard enough about on-page optimization to last a lifetime. I don’t want to repeat the same mantras you’ve been hearing since last year. Yes, on-page SEO has become more important (I can hardly remember a time when it wasn’t), and yes, on-page SEO can make or break your chances at ranking high on Google SERPs. But what has changed is the way we perceive and behave toward on-page SEO. Most SEOs tend to think of on-page optimization as a very specific technical influx of code. … Continue reading →

Video: Search Engine Optimization for Startups

Posted on by Douglas Karr
168
SEO Start

You finally got your startup off the ground but no one can find you in any search results. Since we work with a lot of startups, this is a huge issue… the clock is ticking and you need to get revenue. Getting found in search is much more economical than hiring an outbound team. However, Google isn’t too kind to a new domain. In this video, Maile Ohye from Google discusses what you can do to help. www – Decide whether or not you’d like your domain to start with … Continue reading →

Infographic: The New Face of Search Engine Optimization

Posted on by Douglas Karr
133
SEO Post Panda and Penguin

Readers of our blog know that we’ve been huge critics of search engine optimization over the last year. Fuzz One has put together this incredible infographic, The New Face of SEO: How SEO Has Changed, that breaks down each of the strategies of old, and compares it to new strategies. Over the past 18 months, SEO processes as well as SEO strategy has immensely changed. Whilst SEO is still very much rooted as a technical discipline, a significant degree of SEO is verging more and more towards a creative and … Continue reading →