Tag Archives: search engine optimization

How to Find an SEO Cheat

Posted on by Douglas Karr
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seo-cheat

Search engine optimization is a double-edged sword. While Google provides guidelines to webmasters to optimize their sites and utilize keywords effectively to get found and indexed properly, some SEO folks know that exploiting those algorithms can shoot them directly to the top. SEO employees are under a lot of pressure to keep their companies ranking well, SEO consultants are under even more. Companies may not realize that their employees may be taking shortcuts. And companies who invest in SEO consultants … Continue reading →

Infographic: Guide to SEO Automation

Posted on by Douglas Karr
1
SEO Process

This infographic is called An Illustrated Guide to SEO Automation, but it’s really not about automation, it’s about the process required to improve your search engine marketing results with an ongoing strategy. Aspects of the process can be automated… but if you’re doing things like buying and automating backlinks, your company is heading for trouble. Search engine optimization is largely a manual process that requires you to do a lot of research, optimize your content, implement techniques to analyze your … Continue reading →

Infographic: Building Authority for Search

Posted on by Douglas Karr
4
Building Authority with Search Engines

I’ve been a long-time proponent of search engine optimization for quite some time, but my own experiences recently with the Marketing Technology blog have honestly curbed my excitement. I used to think that SEO was the ideal means of growing traffic because it was something you could control. That’s true to an extent, but it can only take you as far as the volume of searches for a given topic. I found that once we reached the highest ranks, the … Continue reading →

The Importance of Fresh Content for SEO

Posted on by Douglas Karr
2
Frequency

I’ve told people for a long time that the old adage for marketing applies to content, too. Recency, frequency and value of the content are key. This is why blogging is so key to a content marketing strategy… it allows you to write often. The chart below is from one of our clients. We optimized their site and, combined with some off-site promotion, they jumped up in some highly competitive rankings. However, after several months getting new content on a … Continue reading →

GoCollege gets the $1,000 Giveaway Half Way There!

Posted on by Douglas Karr
Reply

GoCollege has joined the $1,000 giveaway. The timeliness of this contribution and this site is fantastic. My son is in his first semester at IUPUI and I’ve already found some great information on GoCollege! GoCollege – get ready for admissions, find financial aid, become a better student, and survive college. The $1,000 Giveaway only needs 5 more contributors and we’ll be off and running! The Marketing Technology Blog – in for $100 + costs. Recursive Function and Formspring are in … Continue reading →