Scott Monty

Martech Zone articles tagged scott monty:

  • Email Marketing & Automation
    apples apple tree

    Be Careful When Comparing Apples to Apple Trees

    Good friend Scott Monty shared some data from McKinsey on research providing the following statistic: Email is actually 40X more effective than Facebook or Twitter for acquiring new customers. 40%! Whenever I see a statistic like that, I’m intrigued and have to run to the source to read more. I quickly navigated from Scott’s post back to the McKinsey report,…

  • Marketing Infographicscurated social media wisdom from top enterprise experts infographic

    Curated Social Media Wisdom from Top Enterprise Experts

    What do Big Company Social Media Professionals know that the rest of us might not be so clear about? ReferralCandy dug into data from Jay Baer’s latest ebook, Social Pros All-Stars: Career Paths & Tips from 27 Big Company Social Media Professionals to see if we could find any meaningful patterns. The information includes tips on establishing your social media…

  • Marketing Infographicssocial influencers

    Social Influencers

    I think too many marketers look at social influence as if it’s some kind of new phenomena. I don’t believe it is. In the early days of television, we used the newscaster or the actor to pitch items to the audience. The three networks owned the audience and there was trust and authority established… so the commercial advertising industry was…

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