Scoring
Martech Zone articles tagged scoring:
-
Marketing Infographics
Utilizing Sales Prioritization Doubles Your Outbound Sales Conversions
I was just having a discussion this week with a SaaS CEO who has been struggling to hire productive sales talent. While they score and prioritize their inbound leads, the team is often slow to contact the leads and their call throughput it terrible. It takes a special kind of sales person to make 70+ calls a day, but that’s…
-
Marketing Infographics
How to Make Marketing Automation Work for You
There’s a lot of confusion in the online front today on what exactly marketing automation is. It seems that any company who figures out how to send an email based on a triggered event calls themselves marketing automation. We’ve learned from our marketing automation sponsor, Right On Interactive, that there are very distinct characteristics of a marketing automation system that…