Scoring

Martech Zone articles tagged scoring:

  • Marketing Infographicssales prioritization drives sales

    Utilizing Sales Prioritization Doubles Your Outbound Sales Conversions

    I was just having a discussion this week with a SaaS CEO who has been struggling to hire productive sales talent. While they score and prioritize their inbound leads, the team is often slow to contact the leads and their call throughput it terrible. It takes a special kind of sales person to make 70+ calls a day, but that’s…

  • Marketing Infographicshow to make marketing automation work

    How to Make Marketing Automation Work for You

    There’s a lot of confusion in the online front today on what exactly marketing automation is. It seems that any company who figures out how to send an email based on a triggered event calls themselves marketing automation. We’ve learned from our marketing automation sponsor, Right On Interactive, that there are very distinct characteristics of a marketing automation system that…

  • Email Marketing & Automationvideo keep win grow with right on interactive marketing technology blog

    Video: Keep, Win, Grow with Right On Interactive

    One of the keys that we’ve identified in our own business is that a specific type of customer is key to the client’s success as well as ours. Some of it has to do with resources, some with the industry they’re in and most of it being a recognition of the value and return on investment. We’re just 5 years…

  • Social Media & Influencer MarketingTop 1 Percent of LinkedIn

    Are You Really in the 1% of LinkedIn?

    Numbers. Sometimes they drive me nuts. Today is a great example. LinkedIn emailed congratulating their members in the top percent of profiles viewed. Here’s the key… profiles viewed. Here’s what the email looks like… compliments of friend Daren Tomey: Daren is a hard-charger in my 1% club of sales executives nationwide. I’m not going to take that away from him.…

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