Social media ad revenues expected to grow to $11 billion dollars by the year 2017. Facebook alone is expected to make close to $1 billion from its mobile ad revenue in 2013. Many social media industry leaders scoff at the idea of paying for attention in social media. That’s easy to say for individuals that were early adopters and were able to grow a substantial following. That’s not the same situation that businesses find themselves in. It’s imperative that they build a following on social media – and to accelerate … Continue reading
Tag Archives: salesforce
Video: Marketing and Sales… Ahhh the Synergy
This is one of those videos that every organization with hard-working marketing and sales teams is going to love… and probably laugh at uncomfortably. In present-day organizations, the marketing department is tasked with building marketing programs that attract leads. When the leads have budget and are ready to buy, they’re called marketing qualified leads (MQLs). Those MQLs are passed over to the sales department (through the “pipeline”) who then schedules demos or sales calls with the prospect and is tasked with closing them. But it the synergy isn’t always as … Continue reading
27 Enterprise Social Communication Platforms
Online project management systems have evolved into social collaboration platforms, incorporating activity streams, tasks, scheduling, document management and integrations to external systems. This is an industry that’s progressing quickly and there are many players in the industry. We attempted to identify the top players in the enterprise social communication platform market here! Azendoo is the social task management solution that simplifies teamwork. Effortlessly share projects, organize your time and manage priorities. Reduce your inbox and get things done. Bizzmine – Online app for contact management, document sharing, calendar, to-dos and … Continue reading
3 Reasons I’m Hosting My Webinar with ReadyTalk
I’ve got a webinar next week — 3 Ways to Sell Without Fear with Chris Baggott — and I want to make sure it is executed as smoothly as possible, so I’m using ReadyTalk. Here’s why. I was first introduced to ReadyTalk after having a webinar meltdown with GoToWebinar. I had 3 guests on the show from Denver, San Francisco, and London. More than 200 patient and gracious attendees hung in there as we dealt with extensive audio and visual delays. So I needed to find a provider with the … Continue reading
Why go with an Application Service Provider?
It’s a challenge to speak to a company with strong IT resources and get them to buy into the ASP model. Most folks believe that the difference between an ASP and a legacy software company is simply that one releases software for the client to handle and the other releases online where the application is easier to maintain. Looking at the industry this way, they both look just like software companies. That really couldn’t be further from the truth – but it’s tough to explain that to an experienced IT … Continue reading




