Infographic: Social Ad Spending Forecast

Social Ad Spending Forecast

Social media ad revenues expected to grow to $11 billion dollars by the year 2017. Facebook alone is expected to make close to $1 billion from its mobile ad revenue in 2013. Many social media industry leaders scoff at the idea of paying for attention in social media. That’s easy to say for individuals that were early adopters and were able to grow a substantial following. That’s not the same situation that businesses find themselves in. It’s imperative that they build a following on social media – and to accelerate … Continue reading

Zapier: Workflow Automation for Business

Zapier Workflow

I never realized that I’d have to wait 6 years before we’d begin seeing applications that intelligently visualized application programming interfaces… but we’re finally getting there. Yahoo! Pipes launched in 2007 and had some connectors for manipulating and connecting systems, but it lacked integration with plethora of web services and APIs that were exploding across the web. Zapier is nailing it… enabling you to automate tasks between online services – currently 181! Zapier is for busy people who know their time is better spent selling, marketing, or coding. Instead of … Continue reading

Video: Marketing and Sales… Ahhh the Synergy

Jesubi

This is one of those videos that every organization with hard-working marketing and sales teams is going to love… and probably laugh at uncomfortably. In present-day organizations, the marketing department is tasked with building marketing programs that attract leads. When the leads have budget and are ready to buy, they’re called marketing qualified leads (MQLs). Those MQLs are passed over to the sales department (through the “pipeline”) who then schedules demos or sales calls with the prospect and is tasked with closing them. But it the synergy isn’t always as … Continue reading

27 Enterprise Social Communication Platforms

Enterprise Social Collaboration

Online project management systems have evolved into social collaboration platforms, incorporating activity streams, tasks, scheduling, document management and integrations to external systems. This is an industry that’s progressing quickly and there are many players in the industry. We attempted to identify the top players in the enterprise social communication platform market here! Azendoo is the social task management solution that simplifies teamwork. Effortlessly share projects, organize your time and manage priorities. Reduce your inbox and get things done. Bizzmine – Online app for contact management, document sharing, calendar, to-dos and … Continue reading

3 Reasons I’m Hosting My Webinar with ReadyTalk

Readytalk Launcher

I’ve got a webinar next week — 3 Ways to Sell Without Fear with Chris Baggott — and I want to make sure it is executed as smoothly as possible, so I’m using ReadyTalk. Here’s why. I was first introduced to ReadyTalk after having a webinar meltdown with GoToWebinar. I had 3 guests on the show from Denver, San Francisco, and London. More than 200 patient and gracious attendees hung in there as we dealt with extensive audio and visual delays. So I needed to find a provider with the … Continue reading