One of the top goals for organizations is to align marketing and sales team so that they are communicating and integrating their work processes more effectively. On the one hand, marketing needs a library of resources and a lead generation process, while sales needs the ease of mobility and sales collateral at their fingertips. Although the activities for these departments might be different, they are still very much intertwined. This is where the idea of mobile marketing automation comes in. We worked with the team at Fatstax, a branded iPad … Continue reading
The topic of the changing sales funnel is on every company’s mind. A big part of the change is how we look at sales, and more importantly, how the strategy of sales and marketing are more aligned than ever. Organizations need to analyze how their organization is approaching sales on a consistent basis so that they don’t lose any opportunities. Are your transitions from marketing to sales seamless? Are you providing enough information to both parties? Are you targeting the right prospects? These are questions you should be asking regularly. Sales … Continue reading
The changing marketing and sales funnels are dictating how we do business. Specifically, this refers to how sales is approaching new prospects and closing the deal. Sales enablement is collaborating marketing and sales while producing a revenue. Ensuring that these initiatives are aligned is imperative to the success of both marketing and sales. As a marketer, of course I find marketing efforts important. But at the end of the day (depending on the situation), the sales team is still going to have a more “intense” impact on a prospect because … Continue reading
What is lifecycle marketing? According to our marketing automation sponsors, lifecycle marketing is: …about how organizations interact with prospects and customers across all stages of their relationship with their brand. Is your interaction helping or hurting your brand? Sales and marketing has changed drastically over the past 50 years, let alone the past decade. The funnel is not the same as it was. It isn’t a linear path anymore – marketing automation is fueling the way for your customers to stay engaged, but make decisions at their own pace. You … Continue reading
We recently posted the Evolution of the Salesperson and now we get a look at how sales technology has enabled advancements in sales methodologies. From Lattice Engines Infographic, The History of Sale Technology: Sales professionals have always had the opportunity to work with different tools, techniques and processes to help them become better, smarter sellers. We thought it would be fun to take a look at the major technologies that have left a mark on the sales pro – from salesforce.com to Marketo to Eloqua to Webex to social media … Continue reading
With all of the advancements in marketing, no doubt that sales has had to respond and adjust to the changes in peoples’ research and purchasing behavior. Starting in the 1800s, this infographic from Caskey Training details the present economy, salesperson tactics, consumer attitude, strategy, and reaction. How did we get here? The infographic below gives you some insight into how we see the world of professional selling today and helps you rethink your role as a salesperson. To explore this topic further, listen to this podcast or watch this video.