Tag Archives: sales funnel

The Changing Marketing Funnel?

Posted on by Jenn Lisak
81
sales funnel marketing

As we all know, sales and marketing are constantly changing. Therefore, the sales and marketing funnels are changing. While we might not like it, we have to adapt. RainToday.com recently published a post on this very topic, featuring our very own marketing automation sponsors, Right On Interactive. Troy Burk, CEO and founder, makes some good points. But there is one insight that is scary for marketers: According to Forrester Research, nearly half of all B2B marketers say they close less than 4% of all marketing-generated leads. Furthermore, less than 25% … Continue reading →

Which End of the Sales Funnel?

Posted on by Douglas Karr
223
Online Sales Funnel

Marketing strategies are often designed to find more leads or upsell current customers. One of the issues we often find with clients is that they’re often working on the wrong end of the sales funnel. Many companies get less visitors a month to their website than they would like… but if they were able to convert twice as many of those visitors they have, they’d be very successful. Many of the technologies we work with are built to shorten the time needed to convert targeted audiences or to increase the … Continue reading →