Tag Archives: ROI

Infographic: Determining Facebook and Twitter ROI

Posted on by Douglas Karr
57
Facebook and Twitter ROI

I’m not sure I agree with the title of this infographic from InventHelp since it doesn’t actually educate one on how to determine the literal return on investment. More so, it’s a great infographic that shows where marketers should look for a return on investment by leveraging Facebook and Twitter. Within the infographic, a method of looking at the change in response before and after the campaign is one means of measuring the ROI… but that’s only accurate given all other strategies are constant. In a world of content marketing, … Continue reading →

Infographic: Costs of Website Testing

Posted on by Douglas Karr
206
cost-website-testing

Monetate has put out an informative infographic on what to think about and how to justify the expense of a website testing tool. It’s a comprehensive look at the challenges, costs, impact, direct costs, indirect costs and opportunities that website testing can provide. The near century-old financial estimate known as Total Cost of Ownership (TC)) can help determine direct and indirect costs of a purchase. Adopted by Gartner to help measure the true cost of software or hardware investments over time, companies should consider TCO when deciding which website testing … Continue reading →

The Number 1 Priority for CMOs in 2012

Posted on by Douglas Karr
77
Customer Advocacy and Loyalty

If you have the opportunity to download the IBM Global Chief Marketing Officer Study for 2012, it’s well worth the read! And you can take the CMO survey as well! From the IBM Global CMO Study for 2012 After face-to-face interviews with 1,734 CMOs, spanning 19 industries and 64 countries, we know CMOs are feeling stretched, but we also heard great excitement about the future of marketing. These conversations and our in-depth analysis of study findings underscore the need to respond to three new realities: The empowered customer is now … Continue reading →

RideSearch: Carpooling for a Better Tomorrow

Posted on by Douglas Karr
184

The following is a paid review: How much money could you save by carpooling? Using the calculator on RideSearch, I found out and it’s a shocker. I don’t pay for parking anymore, otherwise it would be worse. I’m paying about $200 a month in commuting to work, though. Ouch. If I carpooled with someone, I could cut that in half or better. That’s much less wear and tear on the car and probably a lot more relaxing for me. An added benefit would be to leave for work and leave … Continue reading →