Right On
Martech Zone articles tagged right on:
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Content Marketing
Should You Market to Keywords with No Search Volume?
Keywords are the common language between your prospect, your website and the search engine results you’re found in. They’re important because of their relevance and ability to convert. For a site like Martech, broad keywords may be important to drive visits. But that’s only because visits and overall popularity are the goal of this blog. For your business, visits shouldn’t…