Most marketers understand the importance of using social media to engage with customers, build brand awareness and generate leads, but many companies still struggle. How do you engage prospects on a personal level, showcase your company’s value and ultimately convert them into customers? For a business there’s little value in having thousands of Twitter followers if no one is buying from you. It boils down to measuring results and easily identifying if what you’re doing is working. At Right On Interactive we’re focused on finding the best ways to measure … Continue reading
Tag Archives: right on interactive
The Loves of the Marketing Technology Blog
One of the cool things about being both a blog and having an agency is that our sponsors aren’t just writing a check every month, we’re actually consulting with them on their business efforts, utilizing their platforms, and both of us are benefiting from the relationship. I want to take some time to talk about the tools that we use… not all of them are sponsors, but they all help us every day. Our blog is lightening fast and our uptime is better than it ever has been in the … Continue reading
ROI Adds Social Scoring for Marketing Automation
Our marketing automation client and sponsor, Right On Interactive (ROI), has been amazing to work with. They recognize that marketing automation is a growing market and they’re determined to drive their own path forward rather than watching what everyone else is doing. It’s one of the reasons why their user interface is simple to use, their ramp up time is faster than competitors, and the capabilities of their system are unique amongst their peers. It’s why Troy Burk is also being recognized as a leader in understanding how scoring impacts … Continue reading
Should You Market to Keywords with No Search Volume?
Keywords are the common language between your prospect, your website and the search engine results you’re found in. They’re important because of their relevance and ability to convert. For a site like the Marketing Technology blog, broad keywords may be important to drive visits. But that’s only because visits and overall popularity are the goal of this blog. For your business, visits shouldn’t be the primary performance indicator of your site, it should be your conversions. Many times, the keywords that convert are different than those that drive traffic. Analysis … Continue reading
How Relationships Drive Revenue Webinar Series
During the month of June, my friends and clients, Right On Interactive and TinderBox, joined forces to create a fantastic webinar series about how relationships drive revenue. Right On Interactive, a sponsor of the Marketing Tech Blog, provides a marketing automation solution with a focus on winning, keeping, and growing relationships. TinderBox is a SaaS online sales proposal software that makes it easy to create multimedia, cohesive sales proposals for your prospects. Both have amazing insight into the marketing and sales industries, which they have shared in this webinar series. This … Continue reading
The Number 1 Priority for CMOs in 2012
If you have the opportunity to download the IBM Global Chief Marketing Officer Study for 2012, it’s well worth the read! And you can take the CMO survey as well! From the IBM Global CMO Study for 2012 After face-to-face interviews with 1,734 CMOs, spanning 19 industries and 64 countries, we know CMOs are feeling stretched, but we also heard great excitement about the future of marketing. These conversations and our in-depth analysis of study findings underscore the need to respond to three new realities: The empowered customer is now … Continue reading





