Tag Archives: Reviews

ReviewInc: Monitor, Collect and Share Online Reviews

Posted on by Douglas Karr
67
ReviewsInc

86% of all customers rely on online reviews when they buy something and 72% say online reviews is their top reason for choosing a local business. Hospitality-based and service-based businesses can be buried by poor online reviews. And for a business that turns around a poor online reputation, collecting and sharing new reviews is a must. Doing this manually across all the review sites can be an impossible task, though. Enter ReviewsInc. ReviewsInc offers the following features: Monitor Reviews – their monitoring platform lets you track your online reviews across … Continue reading →

Advertising on Yelp?

Posted on by Douglas Karr
106
Yelp Advertising

We were recently helping our office masseuse (yes – we really have one!) decide whether or not buying advertisements on Yelp was a good investment for promoting her spa here in Indianapolis, Quiescence Experience. Monique had already been seeing some foot traffic from her presence on Yelp, so perhaps advertising on Yelp would generate even more. In speaking with the advertising representative, the ads package is quite strong. First, Monique would get a dedicated advertisement on relevant, local searches of Yelp for businesses like hers. Yelp would never promote another … Continue reading →

Infographic: Social Marketing for Travel and Hospitality

Posted on by Douglas Karr
70
Social Media Marketing in Travel and Hospitality

We have a client in the travel insurance industry that does an amazing job leveraging social media to grow their business. By becoming a great destination of travel news and advice, they’ve continued to increase growth. Led by Bryant Tutterow and Muhummad Yasin, we’ve been amazed at how streamlined and productive their team has been in such a highly regulated market. Social networks and user reviews can have a profound impact on the booking decisions of website visitors looking for anything from leisure or business trips to dinner reservations. From … Continue reading →

Service Industry Marketing Must Include Angie’s List

Posted on by Douglas Karr
166
Angie's List

Word of mouth plays a big role in creating a positive brand image and prompting prospects to make that final leap into making a purchase or patronizing a service. The web has a plethora of review sites… most of which are open to anonymous users that have become problematic due to trolling competitors and false reviews. These sites are overrun by competitors hoping to damage your reputation. Businesses are surprised to find out how different our client, Angie’s List, is. On Angie’s List, your business account is free. Your reputation is … Continue reading →

Infographic: Why Do People Write Online Reviews?

Posted on by Douglas Karr
44
online reviews

If you don’t think online reviews are a big deal… just take a look at our client, Angie’s List, now a public company strictly based on a massive, high quality database of trusted reviews. And the fact that they don’t allow anonymous reviews or reviews by non-paying members keeps the trolls and cheaters out for an incredible experience. Their customers love them… just ask them. Lately, it seems as though more and more consumers are flocking to online review sites, forums and apps to share their opinions about the services … Continue reading →

Infographic: Impact of Online Reviews

Posted on by Douglas Karr
153
Reviews and Local Business

We recently started working with Angie’s List and it’s already been an eye opener to us how many businesses get leads through their ratings, reviews and deals. For local businesses that provide their customers with great service, the paid reviews at Angie’s List are pure revenue. According to the Small business Search Marketing Survey by American Express OPEN, U.S. small businesses can still count on word-of-mouth as a top way for shoppers to find them. Close behind, however, is the Internet. Local consumers now heavily rely on search engine power … Continue reading →