Online buyers prefer to do business with merchants they trust, and improving brand reputation needs to be the prime focus of any corporate communication initiative. Customer reviews are a common and time-tested method for building a brand’s credibility.  These reviews have to reflect the true and honest experience of a customer who has purchased and tried the product or service. But the million-dollar question is how to get the prospect to believe that the reviewer is actually a customer providing an authentic review, and not a marketer in disguise doling … Continue reading →