Technology and Marketing Advice from New Media Marketing Experts
This is a debate that continues to rage on when it comes to the Internet… why should I pay for a solution when I can use a free one? We utilize many free applications – but given our experience in the industry, I think we’re an exception to the rule. As an agency, we’re fully leveraging the technology we find useful and putting it to work to help our customers. Too many times we see our customers take advantage of free solutions and they lack the knowledge to use it … Continue reading
Monetate has put out an informative infographic on what to think about and how to justify the expense of a website testing tool. It’s a comprehensive look at the challenges, costs, impact, direct costs, indirect costs and opportunities that website testing can provide. The near century-old financial estimate known as Total Cost of Ownership (TC)) can help determine direct and indirect costs of a purchase. Adopted by Gartner to help measure the true cost of software or hardware investments over time, companies should consider TCO when deciding which website testing … Continue reading
In November, Wildfire surveyed over 700 marketers from all around the World on the topic of getting a return on investment for their social media efforts. Wildfire and Column Five compiled the results into an easy to read infographic. Social media is no longer a stop-and-go investment, but rather a long term strategic channel that, when integrated with other marketing efforts, allows brands to connect with users over time. Results of a recent survey we conducted find social media efforts valuable in their ability to grow brand awareness and increase … Continue reading
I’m not a programmer, but I get to program quite a bit. Today it was for an interface prototype where we would dynamically generate a list dropdown with times at 5 minute intervals. These time ranges can change based on the day selected (imagine selecting a date to return times to set an appointment… each day would have different times available). Rather than having to create the list manually, I utilizing some looping techniques with JavaScript to dynamically generating the list. Simply put in your ‘from’ and ‘to’ times using … Continue reading
