Technology and Marketing Advice from New Media Marketing Experts
It’s always hard to listen to someone selling their products or services tell you that you have to buy their product or service in order to make more money. With the Internet, it’s simply true, though. Fast sites, good tools, great design and a little bit of consulting can truly make or break a company online. The Cost of Poor Web Performance, a SmartBear infographic, highlights the brutal consequences of less-than-awesome load times and poor mobile performance year round.
As the holiday season approaches, it is important to think about what online shoppers are looking for when they are going to buy gifts and goods for themselves. In coordination with DMA Marketing Councils, the rich-media marketing platform provider has compiled some great research on how online shoppers go through the purchasing process, and what users are looking for during the shopping experience. In this webinar, you’ll learn about the following: What users want to see during the shopping experience on each device (smart phone, tablet, desktop, etc.) What is considered … Continue reading
Today’s consumers have developed unique pre-purchase behaviors – even when shopping locally. The use of mobile applications and the mobile web prior to a purchase offline is growing in popularity. Consumers are finding places to shop, reading reviews, looking for deals and researching the product. The great news for retailers is that shopping in-person is still essential. Personally, I tend to research online and purchase online… unless I’m anxious to get the product in my hands immediately. I hate shopping, though, so I might be a bit different than other … Continue reading
We posted about Milo, an acquisition of eBay. Milo’s goal is to have every product on every shelf in every story available on the web. And they’re already pushing retail outlets this holiday season! There are some great tips here and opportunities for retail outlets to supplement their instore sales by driving traffic to their store from online. Sounds like it’s time to warm up the Jingle Bells and the Gingerbread cookies, and begin driving some sales! Infographic via Milo.
