Tag Archives: reporting

Alteryx: Business Intelligence and Strategic Analytics

Posted on by Douglas Karr
201
alteryx-strategic-analytics

When folks talk about analytics, it’s typically limited to on site, standard data that is common throughout a number of vendors. For large organizations with terabytes of data – including customer purchase data, census data, geographic data, social media data, etc – the average analytics platform doesn’t work. Here’s a great conversation between Alteryx and Forrester’s Boris Evelson on the topic: Alteryx combines business intelligence and the ability to connect to large datamarts into what they describe as strategic analytics. Last week, I had a fantastic conversation on the topic … Continue reading →

Google’s Bogus URL Shortener Statistics

Posted on by Douglas Karr
208
Data Inaccurate

We had an intriguing session with a client as part of some analytics training and consultation we’re doing with their parent company. As part of their ongoing efforts, they distribute QR Codes, append Google Analytics campaign code, then apply the Google URL shortener, allowing them to accurately measure the response rates of their efforts. This is a solid strategy. Analytics alone can’t provide you with everything you need because of all the applications that distribute links nowadays that don’t append referring data to the request. Analytics knows where you came … Continue reading →

Infographic: Guide to SEO Automation

Posted on by Douglas Karr
63
SEO Process

This infographic is called An Illustrated Guide to SEO Automation, but it’s really not about automation, it’s about the process required to improve your search engine marketing results with an ongoing strategy. Aspects of the process can be automated… but if you’re doing things like buying and automating backlinks, your company is heading for trouble. Search engine optimization is largely a manual process that requires you to do a lot of research, optimize your content, implement techniques to analyze your business results accurately, and continue to optimize on an ongoing … Continue reading →

I’m Right Behind You…

Posted on by Douglas Karr
73

How would you modify your content if the person browsing your website were in a different country? A different state? A different city? Across the street? In your store? Would you speak to them differently? You should! Geotargeting has been around for quite a while now in the direct marketing industry. I worked with a database marketing company to work on a proprietary index that utilized drive time and distance to rank prospects and it was incredibly successful. Businesses don’t realize how important proximity is to their daily business. I … Continue reading →

Talk your IT Department into Firefox

Posted on by Douglas Karr
126
firefox

I think I’ve been pretty spoiled in the past when it comes to IT departments. I ran a network at my first job and was the guy with all the toys in the department (aside from my Director at the time, I always bought one for him first). Moving between different jobs in Marketing and Technology has put me on both sides of the IT door so I know how frustrating it is not to have the tools you need. Though it’s more difficult to support, I’m a firm believer … Continue reading →

Firefox 3 Review, Robots, Add-ons and Tweaks

Posted on by Douglas Karr
25

It’s the second day with Mozilla Firefox 3 and I’ve already dislodged Safari from my dock. The browser is quite fast (I’m guessing until all my popular add-ons and a few security updates arrive). I believe it’s worth the upgrade and I can wait a few days until the add-ons are up to speed. Usability Improvement on the Button Layout The most noticeable change when you launch FF3 is the larger back button in the Toolbar. Kudos to the interface team on this change. Typical layouts of menu systems in … Continue reading →