Our Verified Author Links Result in a 484% Higher Click-Through Rate

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If you’re a publisher, SEO professional or a CMS platform, you should already have implemented a means for verified ownership. Authorship has been around for a few months and has gone through some fine-tuning, resulting in a great feature that really enhances your search engine visibility. In fact, I’d question any SEO company that’s not pushing their clients to ensure they have accomplished this. I’ve written about verified ownership and how to implement rich snippets in WordPress. It’s not as easy as dropping in a plugin (yet), but it is … Continue reading

Blogger a Haven for Black Hat SEO

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Good friend and mentor, Ron Brumbarger dropped me a note this morning with a disturbing link to a blog on Blogger that popped up on some Google Alerts for some keywords he was following. I won’t repeat the keywords here, as I don’t want my visitors backlinking or visiting the blog, but the findings were quite disturbing. Here’s a section of text from a blog that I found linked to: The URL and name of the blog appear to be encoded somehow so that the creator can track the results. … Continue reading

Google Announces $1B Revenue Share Program with YOU!

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It’s not true, just link bait. Metacafe, a search and ranking system for videos, just surpassed $1,000,000 in shared revenue with its content creators. Mike reports that Revver also hit the $1,000,000 in shared revenue this year as well. I’ve been critical of Google’s attack on content providers who solicit payment for link placement. Michael Graywolf has as well… he’s also taking major websites to task for caving to the Google Powers-That-Be. Google claims that it’s simply trying to maintain its organic search results truly organic. The gray area of … Continue reading

Find the Right Words

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If you’d like to maximize your Search Engine results, one of the key strategies is the use of synonyms and pluralities throughout key elements of your blog post. Knowing what people are actually searching for is a challenging, but fruitful exercise in ensuring your content will be found. There are a few places where you should be varying your keywords in each and every blog post. Keyword Locations with the most Impact: Within your post’s title, selection of a great title as well as supplying great keywords is key. Within … Continue reading