What is AuthorRank and Why It Matters

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What is AuthorRank?

I’ve been pestering my clients and we’ve been integrating authorship code on all of our WordPress sites since seeing the incredible results of doing it on our own blog. Here’s a great infographic to help promote authorship even further… penning the term, AuthorRank. For the average writer, marketer or content producer, AuthorRank presents a great opportunity for personal branding, but also makes us individually responsible for the quality of work we produce. Evaluating the quality of content is Google’s job, and moving into the future it’s clear Google seeks to … Continue reading

Our Verified Author Links Result in a 484% Higher Click-Through Rate

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authorship

If you’re a publisher, SEO professional or a CMS platform, you should already have implemented a means for verified ownership. Authorship has been around for a few months and has gone through some fine-tuning, resulting in a great feature that really enhances your search engine visibility. In fact, I’d question any SEO company that’s not pushing their clients to ensure they have accomplished this. I’ve written about verified ownership and how to implement rich snippets in WordPress. It’s not as easy as dropping in a plugin (yet), but it is … Continue reading

Find the Right Words

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If you’d like to maximize your Search Engine results, one of the key strategies is the use of synonyms and pluralities throughout key elements of your blog post. Knowing what people are actually searching for is a challenging, but fruitful exercise in ensuring your content will be found. There are a few places where you should be varying your keywords in each and every blog post. Keyword Locations with the most Impact: Within your post’s title, selection of a great title as well as supplying great keywords is key. Within … Continue reading