Integrating Digital Marketing into Your Sponsorship

Sponsorship

Marketing sponsorships present significant value beyond brand visibility and website traffic. Sophisticated marketers today are looking to get the most out of sponsorships, and one way to do so is utilizing the benefits of search engine optimization. In order to improve marketing sponsorships with SEO, you need to identify the different sponsorship types available and the key criteria necessary in analyzing SEO value. Traditional Media – Print, TV, Radio Sponsorships through traditional media typically come in the form of ad placements or live endorsements on programs (e.g., “This message is … Continue reading

Douglas Karr on Edge of the Web Radio

douglas-karr-edge-of-the-web

Had a great time with friend Erin Sparks on Edge of the Web radio (subscribe on iTunes) this last Saturday. We discussed some infographics, facebook paid search results, content strategies and social media. Erin and his team produce the show every other week and are live in Indianapolis. You can also listen live via the WXNT home page. If you didn’t get a chance to listen to the segment – here’s part one. Check out the rest of the segments by subscribing to the Edge of the Web YouTube Channel. … Continue reading

All Gave Some, Some Gave All. Thanks.

A Proclamation by the President of the United States of America On Veterans Day, we pay tribute to the service and sacrifice of the men and women who in defense of our freedom have bravely worn the uniform of the United States. From the fields and forests of war-torn Europe to the jungles of Southeast Asia, from the deserts of Iraq to the mountains of Afghanistan, brave patriots have protected our Nation’s ideals, rescued millions from tyranny, and helped spread freedom around the globe. America’s veterans answered the call when … Continue reading