Tag Archives: QR Codes

Marketing Strategy Losers and Winners of 2012

Posted on by Douglas Karr
239
2012 Winners and Losers

As we begin to look back at the last year, I believe it’s important to get a clear picture of what marketing strategies are growing… both in popularity and results. It’s also important to recognize the strategies that had marketers running in circles and not really producing the results they were looking for or needed. Marketing Strategy Losers of 2012 Backlinking – One of our more controversial and popular posts in 2012 was announcing that SEO is dead. While many SEO consultants simply freaked out after reading the title, the … Continue reading →

Infographic: Mobile Marketing Growth

Posted on by Adam Small
115
Mobile Marketing Growth

The numbers are staggering and continue to accelerate. More and more people are trading in their mobile phones for smartphones, generating a huge demand for marketing apps, marketing-optimized web sites, location-based services and interactive mobile and social usage outside the home and office. From the Infographic: The traditional cellphone is being overtaken by the far more capable ssmartphone. Equipped with high-speed Internet connections and lightning-fast processors, these devices have essentially put fully capable interactive billboards in our pockets. How are advertisers taking advantage of this huge potential, and are consumers … Continue reading →

Mobile Sites, Apps, SMS & QR Codes – Luxury or Required?

Posted on by Chad Pollitt
82
Mobile_Marketing_Statistics

By 2015, the mobile Internet will overtake desktop usage and in the last year its use has doubled. More and more decision makers are utilizing the mobile web in order to access the information they need to make buying choices. Up to 50% of online opportunities may be missed by not having and deploying a mobile strategy for a company or brand. Over the next few years this percentage will continue to rise. The question is – Is your website optimized for the mobile web and is your inbound marketing … Continue reading →

Honest Expectations Bring Customer Satisfaction

Posted on by Douglas Karr
199

For the last few years I’ve worked in high-stress startup technology environments. Two issues that really grind on a startup are the lack of realistic expectations in the marketing and sales process as well as the drive for new features needed for prospects. The combination of these two hazards can cripple your company if you don’t balance them against making progress with the clients who have already put their trust in you. Pushing feature after feature to chase the next prospect while expectations are missed on your current client base … Continue reading →

A Masterpiece in Usability and Design: Onehub

Posted on by Douglas Karr
110

As a b-list blogger, you often become the target of business authors, software developers, and search engine opportunists who want you to promote their wares. I love being the target of this attention, though, because I love reading books and I love seeing applications out on the market. As a product manager, I recognize how difficult it is to take an able application and turn it into a wondrous application. It’s not often, but every once in a while, you get your hands on something special. Software should be simple, … Continue reading →