Tag Archives: publisher

Reachli: The Visual Advertising Network

Posted on by Douglas Karr
42
Reachli

We’ve shared other content recommendation systems like Outbrain. What if your content isn’t textual in nature, though, and it’s more visual – like coupons, informational graphics, sales graphics, calls-to-action or photographs? Reachli is a visual advertising network. Reachli has over 70,000 advertisers that get over 3.5 million views on a monthly basis! Reachli has a proprietary pair-and-match technology uses keyword, context, and photo matching algorithms to pair any existing image on the web with the most relevant and engaging in-image ad. And if you’re a publisher with a great following … Continue reading →

APE: Author, Publisher, Entrepreneur

Posted on by Douglas Karr
229
How to Publish a Book

In preparation for our interview with Guy Kawasaki, I purchased a copy of APE: Author, Publisher, Entrepreneur-How to Publish a Book. I’ve read the majority of Guy Kawasaki’s books and have been a fan for quite some time (be sure to tune into the interview for the first time he tweeted to me… funny story!). This book is quite different, though… it’s a detailed step-by-step instruction book on how to self-publish your ebook. Authors Guy Kawasaki and Shawn Welch begin APE: Author, Publisher, Entrepreneur with the true story on Guy’s … Continue reading →

Email Newsletter Monetization: Two Viable Options for Bloggers and Small Publishers

Posted on by Scott Hardigree
104
Email Monetization

Influence is no longer the exclusive domain of large publishers. Eyeballs and marketing dollars are being diverted toward an army of small, niche publishers; be they content curators, bloggers, vloggers, or podcasters. Given the increased demand, these micro-publishers are rightfully looking for ways to thoughtfully profit from their audience, and their effort. Profit in Email Newsletters Along with other with the monetization tactics that they currently use, like website display ads and social media sponsorships, today’s specialty publishers have a couple of noteworthy options for monetizing their email newsletters too. Monetization of … Continue reading →

Our Verified Author Links Result in a 484% Higher Click-Through Rate

Posted on by Douglas Karr
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authorship

If you’re a publisher, SEO professional or a CMS platform, you should already have implemented a means for verified ownership. Authorship has been around for a few months and has gone through some fine-tuning, resulting in a great feature that really enhances your search engine visibility. In fact, I’d question any SEO company that’s not pushing their clients to ensure they have accomplished this. I’ve written about verified ownership and how to implement rich snippets in WordPress. It’s not as easy as dropping in a plugin (yet), but it is … Continue reading →

Your Analytics is Missing the Mark

Posted on by Douglas Karr
50
Screen shot 2011-01-15 at 11.43.02 PM

On Friday, I spoke at eduDEV, a conference of University educators and marketing departments, about the use of Analytics. Much of the audience utilize Google Analytics, so the presentation was modified for it. Rather than do another boring presentation on Google Analytics, I wanted to provide the audience with an impact of what their analytics applications were missing and what other tools were out there to fill the gaps. The tools that I made mention of in my Analytics presentation: Google Analytics URL Builder – a simple tool to generate … Continue reading →

The Problem with Web 3.0

Posted on by Douglas Karr
116

Categorizing, filtering, tagging, collecting, querying, indexing, structuring, formatting, highlighting, networking, following, aggregating, liking, tweeting, searching, sharing, bookmarking, digging, stumbling, sorting… it’s downright painful. In December, I predicted that 2010 would be the year of filtering, personalization and optimization. I’m not sure we’re even close yet – we might be years off. The bottom line is that we need it now, though. The noise is already deafening. If you don’t see the video, watch Web 3.0 on the blog. Google is still just a search engine, only providing you dumb data … Continue reading →