We are proud to announce that we will be having Robby Slaughter, trouble maker of social media, of Slaughter Development on the Marketing Tech Blog Radio Show this Friday, January 27, at 3 p.m. EST. On the show, we will be talking about the meaning of “productivity” (it’s not what most people think), the connection between online marketing and productivity, and why companies need outside experts for fundamental work. Robby Slaughter is a workflow and productivity expert. His focus is helping … Continue reading
Tag Archives: Productivity
Old Marketer versus New Marketer. Which are you?
As I read through some research to the Alterian site, I happened across this wonderful diagram on their customer engagement page. The diagram effectively portrays how marketing has changed. Reviewing this diagram, it should make it clear as to whether or not your marketing has evolved. Have you evolved as a Marketer? Has your company? Today I spent time with 3 different prospects and common reasons why they hadn’t evolved were fear, resources, and expertise. I think this points to … Continue reading
Blogging from Masters of Business Online
The MBO conference is up and running! Here are my final slides – a slight update to the presentation I had written for the Marketing Profs event that I couldn’t attend. The modification was to speak to the networking benefits of being a thought leader in the industry. The presentation is basic and I try to utilize visuals as much as possible. There are three key points to the presentation – corporate blogging and thought leadership, search and fear. | … Continue reading
