Infographic: Website Privacy Standards

Website Privacy Standards

Marty and I were up at the Social Media Club in Chicago held by the good folks at Edelman. The topic was Transparency in Social Media and the panelists were Tom Chernaik, CEO of Cmp.ly, Michael Kiefer, GM at BrandProtect, Rich Sharp, SVP of Digital Health Group Edelman and Roula Amire, Managing Editor of Ragan.com. The discussion focused on the threat and risk associated with social media and how companies could plan, protect and respond to issues. It was a great discussion and one that larger brands are tackling now… … Continue reading

Rant: The Online Piracy Market

Piracy Rant

The music industry and piracy, the movie industry and torrents, newspapers and online news. What do all these have in common? Supply, demand and a shifting market. I’m a big fan of capitalism and lean quite a bit to the libertarian side of the political spectrum. I believe that free markets almost always find the right direction to move to. Every time I see the government cracking down on piracy, file-sharing and smuggling I wince. And every time I see the government defend an industry, I wince a bit more. … Continue reading

Infographics: Social Media Privacy

Social Media Privacy

Just as CAN-SPAM forever changed the email marketing industry, we’re due for some hefty regulation to be applied in the social media and mobile marketing space. While I’m not sure that the industry is in a sad state as the infographic below insists, I will defend the industry since it’s incredibly young and truly a new frontier. Tools and information have never been as available as they are today. I believe responsible marketers are utilizing this information – not to spy on consumers – but to create personalized experiences for … Continue reading

Some Consulting Humor… The Spoon and the String

From friend, Bob Carlson, at HealthX: A timeless lesson on how consultants can make a difference for an organization. Last week, we took some friends out to a new restaurant, and noticed that the waiter who took our order carried a spoon in his shirt pocket. It seemed a little strange. When the busboy brought our water and utensils, I noticed he also had a spoon in his shirt pocket. Then I looked around saw that all the staff had spoons in their pockets. When the waiter came back to … Continue reading