Prescriptive

Martech Zone articles tagged prescriptive:

  • Analytics & Testing
    big data applications infographic

    4 Ways that Big Data Applications Are Providing Results

    According to this infographic from SingleGrain, companies are now collecting over 75,000 data points on a single individual. That’s a lot of data… but is it being utilized? Big data is a new term used to describe the growth and availability of large data sets which, when properly analyzed, can help make better business decisions, such as improving customer relations,…

  • Content Marketingme commerce retail

    Me-Commerce and Retail’s Future

    Retail is changing rapidly – both online and offline. Traditionally, retail establishments have always had low profit margins and high volume to produce the business results they needed to survive. We’re seeing rapid turnover in retail nowadays where technology is accelerating growth and increasing efficiency. Retail establishments that aren’t taking advantage are dying… but retailers that are leveraging technology are…

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