It’s important to prequalify our marketing prospects to ensure we are getting the right customer. If we sign the wrong customers, we immediately know because our productivity lags, meeting volumes increase, and more and more frustration enters the relationship. We don’t want that. We want clients that understand our process, value our relationship and see the results we are getting them. This afternoon I had to make the call to a friend and colleague of mine, Chad Pollitt at Kuno Creative. Chad has a great relationship with a large vendor … Continue reading →