Tag Archives: Pragmatic Marketing

We vs. You! Are you Tuned In?

Posted on by Douglas Karr
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After reading quite a bit of Tuned In, I was really intrigued by one of the questions posed by the team at Pragmatic Marketing. Is your website talking about your company or is it talking about your customers? Though it’s important to justify your authority in your space, it’s much more important for you to speak to what you’ve achieved for your customers. I posed the question on Twitter and it got some attention from quite a few folks, including Andy Beal of Marketing Pilgrim. I decided to put myself … Continue reading →

Deciding new Products, Services or Features

Posted on by Douglas Karr
131

This week I received Tuned In from Pragmatic Marketing. I’m about a third of the way through the book right now and enjoying it. There are a lot of hands-on examples of how business hubris has lead them down the path of poor decisions because they weren’t ‘Tuned In’ to their prospects. By not figuring out what their prospects needed, the companies were launching products, services or features that were stinkers. With the advent of social media and the web, I think there’s a balance when you’re deciding new products, … Continue reading →