Ppc
Martech Zone articles tagged ppc:
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Sales and Marketing Training
Douglas KarrFeb 23, 2024
What Does A Digital Marketer Do?
Digital marketing is a multifaceted domain that transcends traditional marketing tactics. It demands expertise in various digital channels and the ability to connect with the audience in the digital sphere. A digital marketer’s role is to ensure the brand’s message is disseminated effectively and resonates with its target audience. This necessitates strategic planning, execution, and constant monitoring. In digital marketing,…
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Sales Enablement
Daniel AlvaradoFeb 16, 2024
Compass: Sales Enablement Tools For Agencies To Sell Pay Per Click (PPC) Marketing Services
Sales enablement tools are essential for agencies to provide employees with the resources to pitch client products effectively. Unsurprisingly, these types of services are in high demand. When designed and utilized properly, they can provide digital advertising agencies with the necessary tools to deliver high-quality, relevant content to prospective buyers. Sales enablement tools are crucial for helping agencies manage and…
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Advertising Technology
Douglas KarrJan 11, 2024
How To Get Your Business Google Guaranteed Badge for Your Home Service Company’s Local Ads
As a local service provider, you’re always looking for ways to stand out from your competitors and attract more customers. One way to do this is by earning the Google Guaranteed badge, a program offered by Google Local Ads that can help increase your visibility and credibility with potential customers. Local service ads with the Google Guaranteed badge appear at…
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Sales and Marketing Training
Douglas KarrDec 21, 2023
How To Write Your Marketing Plan for 2024
In preparing for the new year, companies should consider coordinating and planning various marketing plans to reach their target audience and achieve their business goals effectively. Each type of marketing plan has its unique focus and strategies. Marketing Plan Research To prepare for writing a marketing plan, incorporating the Agile Marketing Journey is essential. This journey consists of five stages:…
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Content Marketing
Douglas KarrDec 10, 2023
What is Content Authority?
Content authority in the context of content marketing refers to the act of consistently creating and distributing valuable, relevant, and trustworthy information and stories. This is done to gain attention, engage, and influence a clearly defined audience to identify who would benefit from your products and services. The concept hinges on establishing oneself as a reliable and knowledgeable source in…
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Advertising Technology
Douglas KarrDec 7, 2023
What Does $100,000 in Advertising Buy By Medium?
The infographic from WebFX presents a comprehensive overview of the costs associated with different national advertising media. It succinctly breaks down the financial investment required for the setup and ongoing maintenance of various advertising mediums, including National TV, Magazine, and Newspaper Advertising, as well as Direct Mail, Telemarketing, Search Engine Optimization, Pay Per Click Marketing, Email Marketing, and Web Content…
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Advertising Technology
Douglas KarrNov 30, 2023
Digital Marketing vs. Traditional Marketing: Definitions, Growth, and Intersection
With my career spanning decades, I’ve enjoyed working in both the traditional and digital marketing industries. My career started at a newspaper, where I caught the Internet bug and began networking and programming. I moved on to database marketing and direct mail and then to MarTech and SaaS platforms. I often share that much of my success was bringing the…
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Advertising Technology
Douglas KarrNov 29, 2023
How Does The Google Ads Auction Work? (Updated for 2023)
Google Ads operates on an auction system, which takes place every time a user performs a search. To understand how it works, it’s crucial to break down the process into key components: Keywords: Advertisers select keywords they want to bid on. These are brand names, company names, words, or phrases related to their business that they believe users will type…
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Advertising Technology
Vaibhav PandyaOct 29, 2023
Google Ads: Maximize Your PPC ROI With These 12 Google AdWords Bidding Strategies
When reaching your target audience and growing your business in a competitive digital landscape, Google AdWords is a powerful tool to achieve it. But there’s much more to Google AdWords than creating ads, engagement rate, and conversion ratio. Google Ads provides a variety of bid methods customised to various types of campaigns. You want to ensure that you’re targeting the…
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Advertising Technology
Vaibhav PandyaAug 28, 2023
Facebook Ads or Google Ads: Which Is Better For Advertising ROI In 2023
Building a website nowadays has become incredibly easy, all thanks to the emergence of DIY website builders like Wix, Squarespace, or Webflow, along with user-friendly content management systems (CMS) like WordPress. With these fantastic tools, virtually anyone can create an online presence, whether a simple personal blog or a sophisticated e-commerce platform. However, as the internet gets flooded with numerous…