How Does Your Website Score?

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Site Analysis

We’ve used a ton of paid and free tools to analyze sites. There’s no perfect website tester… and testing elements definitely doesn’t mean you have a site that’s beautiful or engages your prospects. However, there are a foundation of strategies from search to social media that every website should abide by. We found and have implemented a site analysis tool that’s absolutely stunning! Each of the sections provides the information on why you received the score you did, the exact example to review, and the steps to resolve the issues. … Continue reading

We Should Stop Saying Influential When We Mean Popular

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I saw it again today… another 2012 Influencer List. I couldn’t get through the entire list, though, because I was too busy raking my nails down my face and pulling my hair out. It wasn’t an influencer list at all, it was just another popularity list. To be certain that we all understand the difference, let’s go ahead and define the two: Popular: Liked, admired, or enjoyed by many people or by a particular person or group. Influential: Having great influence on someone or something. For you marketers out there, … Continue reading