Infographic: Which Social Media Platforms Drive the Most Sales?

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Wow… to better understand how social media is impacting the ecommerce industry, Shopify analyzed data from 37 million social media visits that led to 529,000 orders. Here are some highlights from the infographic they shared: Nearly two thirds of all social media visits to Shopify stores come from Facebook. An average of 85% of all orders from social media come from Facebook. Orders from Reddit increased 152% in 2013. Polyvore generated the highest average order value ahead of Facebook, Pinterest and Twitter. Instagram generates higher average orders than those same … Continue reading

Infographic: Why Women Are The Real Power Behind Social Media

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During peak hours, almost 76 of online users who are on Facebook are actually women, and they update their statuses on Twitter and Instagram way more often than men. This is an interesting figure to consider, and is probably why a lot of brands appeal or target women when it comes to their online marketing campaign. This infographic shows that women not only use social media more often than men, but they use these sites in more ways. More women also use the top social media sites and they dominate … Continue reading

Infographic: Men vs. Women Online Shopping

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Who likes gender assumptions? I do… I do… mostly because everything that talks about gray, divorced fat guys in their 40s is spot on with my lifestyle. I’m a typical hunter when it comes to shopping… I want, I get, I get out of there. My research starts typically after I open the box and find out I bought something I didn’t need, want, or understand. I’m a single father who lives with a 19 year old daughter, Katie, who is one of the most incredible shoppers I’ve ever seen. … Continue reading

Infographic: A Field Guide to Navigating Social Media

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This infographic from Lemonly and 9clouds providing insight into how to navigate social media is quite unique. The goal was to paint a clear picture to answer three questions that 9clouds always received – What networks should I be using? Why should I use Pinterest or Google Plus or [insert network]? What network is best for my business? The social media infographic includes key stats, target markets, audiences and the time commitment for each network. Even if you only have a few minutes, this piece will give you a good … Continue reading

Infographic: How Are We (vs You) Using Social Media?

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I’m not sure when Heat designed this inforgraphic, but it’s so good that I had to share it. The reason why it’s good is because it’s an honest look and comparison of how marketing professionals utilize social media versus the average, non-marketing person. I don’t believe enough leaders in this industry paint an honest picture of social media usage. Many of them remind me of the get rick quick sheisters out there. We have to reset expectations with virtually every client on what their use and following will look like … Continue reading

Infographic: What Social Media Means for Your Marketing

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Are we still trying to talk you into a social media strategy? I really hope not – the numbers are there and have been proven. If your company hasn’t taken advantage of social media, your competitors surely have. I’m not stating that social media is everything that the gurus promised it to be – return on investment is still a difficult thing to track and measure. But it has brought about easier methodologies to communicate with and about companies and their brands and services. Not a day goes by in … Continue reading

AddShoppers: Social Commerce Apps Platform

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AddShoppers apps help you boost social revenue, add sharing buttons and provide you with analytics on how social is impacting commerce. AddShoppers helps ecommerce providers leverage social media to make more sales. Their sharing buttons, social rewards, and purchase sharing apps help you get more social shares which can then turn into social sales. AddShoppers analytics help you track your return on investment and understand which social channels convert. AddShoppers increases customer engagement by integrating social promotions with social sharing tools. In addition to increasing engagement, the combination of social … Continue reading

Everypost: One Mobile App to Publish Everywhere

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Everypost is quickly becoming my goto application for sharing my status, photos, and video with my iPhone (here’s Droid). Eveyrpost integrates with Facebook, Twitter, Google+, Pinterest, tumblr, Linkedin, email and now Dropbox… all from a single post. The simplicity of the app is it’s ultimate feature. Clean and easy to use interface – Everypost user interface is clean and extremely easy to use. Capture, post and save multimedia content in just a few seconds. Publish content like a Pro – With Everypost you can publish content like a pro to … Continue reading