Are we still trying to talk you into a social media strategy? I really hope not – the numbers are there and have been proven. If your company hasn’t taken advantage of social media, your competitors surely have. I’m not stating that social media is everything that the gurus promised it to be – return on investment is still a difficult thing to track and measure. But it has brought about easier methodologies to communicate with and about companies and their brands and services. Not a day goes by in … Continue reading
AddShoppers apps help you boost social revenue, add sharing buttons and provide you with analytics on how social is impacting commerce. AddShoppers helps ecommerce providers leverage social media to make more sales. Their sharing buttons, social rewards, and purchase sharing apps help you get more social shares which can then turn into social sales. AddShoppers analytics help you track your return on investment and understand which social channels convert. AddShoppers increases customer engagement by integrating social promotions with social sharing tools. In addition to increasing engagement, the combination of social … Continue reading
This is a fantastic analogy that Dendrite Park has provided that I couldn’t agree with more. They present a multi-faceted approach to your content marketing strategy that requires a great base and grows from there! This is a wisdom tree of content marketing for your business. The solid roots (IT infrastructure, SEO and analytics) are necessary to sustain the trunk (your website) to carry the weight of social media activities (the crown) that bring you the leads and convert them into sales.
Everypost is quickly becoming my goto application for sharing my status, photos, and video with my iPhone (here’s Droid). Eveyrpost integrates with Facebook, Twitter, Google+, Pinterest, tumblr, Linkedin, email and now Dropbox… all from a single post. The simplicity of the app is it’s ultimate feature. Clean and easy to use interface – Everypost user interface is clean and extremely easy to use. Capture, post and save multimedia content in just a few seconds. Publish content like a Pro – With Everypost you can publish content like a pro to … Continue reading
The majority of email platforms are static… once the email leaves the provider there is no way to change the content. That’s unfortunate, though, since actionable events can happen in that gap. Perhaps you’re an ecommerce company and you’re now out of stock of the sale item. Do you want folks to open and click through only to find the product isn’t available? Perhaps you’re testing a few different calls-to-action and identify one that is leading by double-digits in click-through rates, can you update the CTA in the email yet … Continue reading
We get quite a nice stream of traffic from Pinterest. It’s fairly consistent as long as our posting on Pinterest is consistent. It also helped when we installed the Pinterest Pin It Button For Images – you’ll see it if you mouseover the image below. Quite a few more people are sharing our infographics. Our Marketing Infographics board almost has 1,000 followers and we honestly do very little outside of posting our infographics there! The metrics we tend to focus on are all directly attributable to how many visitors we … Continue reading
This decision tree from Zoom Creates Blogs is a great tool for businesses to decide whether or not they have the resources and should invest the time and energy in building a Pinterest strategy. It’s a beautiful infographic and very practical. If your business decides not to develop its own Pinterest strategy, though, it doesn’t mean you can’t piggyback on other people’s boards! Some of our clients sponsor and work with successful Pinterest board operators to share information and it works fantastic. As with any social media site, it is … Continue reading
Curalate is a platform that applies advanced image analytics to social media conversations to give you the most robust insights available for Instagram and Pinterest. They help brands strengthen their stories and turn pins, likes, hashtags, and followers into revenue. Features of Curalate Analytics – Curalate invented the ruler that measures your images. Top products being shared organically from your website, the most popular pins and boards within your Pinterest account, image-based traffic analysis, and revealing ROI from Pinterest. Including metrics for Instagram accounts, hashtags, and campaigns and unparalleled analysis … Continue reading