The Terrible 2014 CMO Guide to the Social Landscape

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Social Media Landscape

Yesterday, I had this post completed and was just about to click publish when I knocked a beer over on my laptop. I hope it wasn’t karma coming to kick my butt. The laptop survived, but somehow the blog post disappeared. I’m writing this post with the faint smell of beer in the background to remind me to keep my snarkiness down. Here’s the thing, … Continue reading

How Social Marketing Stacks Up with Traditional Advertising

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brightkit-advertising-vs-social-media

I’m not opposed at all to advertising and paying for promotion, but many business owners and even some marketers don’t distinguish the difference. Often, social marketing is seen as just another channel. While it is an additional strategy to add to your marketing, social offers a far different opportunity. Social media has been disrupting the advertising landscape ever since it burst onto the scene and … Continue reading

Best Practices for Post and Status Update Formats

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social-media-post-formats

I’m not sure I would have called this infographic How to Create Perfect Posts; however, it does have some great clarification on what best practices work for updating your blog, video and social statuses online. This is the fourth iteration of their popular infographic – and it adds in blogging and video. Utilization of imagery, call-to-action, social promotion and hashtags are great advice and often … Continue reading

How to Advertise on Pinterest

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pinterest-advertising-guide

There shouldn’t be any surprise the visual media is driving the best conversion rates in online advertising… and Pinterest is no exception. In a study from Shopify analyzing 37 million visits, it was found that Pinterest led the US e-commerce conversion rates. As consumers pin and repin by the hundreds of millions, many marketers are struggling to maximize their brands’ Pinterest potential. Check out this … Continue reading

Social Media for Unsexy B2B Industries

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social-media-b2b

In all honesty, I’m not sure sexy really matters when we speak about social media. The ability to teach, observe, respond and promote in an unsexy business to business industry may not capture a ton of attention – but it can absolutely capture the right attention from the audience seeking your business, product, or service out. If you work for a business-to-business (B2B) com­pany, chances … Continue reading

Smart Ways to Combine Content Marketing with SEO

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search distribution

The folks at Blogmost.com developed this infographic and named it Little Known Ways to Build High Quality Backlinks in 2014. I’m not sure I like that title… I don’t think companies should focus on building links anymore. Our local search experts at Site Strategics like to say that new strategies require earning links rather than actively building them. More importantly, I believe this infographic combines … Continue reading

Which Social Media Platforms Drive the Most Sales?

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social-commerce-by-platform

Wow… to better understand how social media is impacting the ecommerce industry, Shopify analyzed data from 37 million social media visits that led to 529,000 orders. Here are some highlights from the infographic they shared: Nearly two thirds of all social media visits to Shopify stores come from Facebook. An average of 85% of all orders from social media come from Facebook. Orders from Reddit … Continue reading

Why Women Are The Real Power Behind Social Media

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women-social-media

During peak hours, almost 76 of online users who are on Facebook are actually women, and they update their statuses on Twitter and Instagram way more often than men. This is an interesting figure to consider, and is probably why a lot of brands appeal or target women when it comes to their online marketing campaign. This infographic shows that women not only use social … Continue reading

Men vs. Women Online Shopping

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men-vs-women-online-shopping

Who likes gender assumptions? I do… I do… mostly because everything that talks about gray, divorced fat guys in their 40s is spot on with my lifestyle. I’m a typical hunter when it comes to shopping… I want, I get, I get out of there. My research starts typically after I open the box and find out I bought something I didn’t need, want, or … Continue reading