If you’re in the ecommerce space, chances are, you are already using social media in order to increase awareness of your product and sales. So, you’ve edited your company’s Facebook page to the new Timeline layout, and you may have created a Pinterest page for your business to use visuals to your advantage. But your conversions might not be where you want them to be. Zmags (a client), a digital catalog publisher that specializes in ecommerce experiences, recently created a series of whitepapers that provide insight into these networks and … Continue reading
Tag Archives: Pinterest marketing
237 Practical Case Studies in a Single Book
This book is a daring challenge to the business community. Gone are the top-down, command and control messages that held sway through the 20th Century. In are a raft of new techniques that start with listening, responding and action that set the scene for a continuing and evolving dialog about brands, experience, business and community. The following 237 participants took time to write meaningful content for the Age of Conversations 2, to provide a diverse and unique collection of stories in a single book. I’d really like to single out … Continue reading →
How’s this for Collaboration? 275 Authors!
In mid-January, Gavin Heaton and Drew McLellan announced they were ready to take on the sequel to the incredibly successful Age of Conversation. I approached Drew very late in the process on Age of Conversation and, unfortunately, I could not get content to him in time. Drew and Gavin are back again, and this time I’m not going to miss it! This is quite an undertaking – coordinating a collaborative book with 275 authors – but I have no doubt that it will be a fantastic book with a multitude … Continue reading →
