In the past, it was extremely expensive and time-consuming to make a logo change at a company because so many materials were printed. Online has changed that and we encourage many of our clients to modernize and develop new logos for their brands. At the Marketing Technology blog, we even did it ourselves: Of course, not all logo updates went well this year. The Gap made the news when they retracted their logo change after a ton of embarrassing criticism online. As LogoTalks put it: The general consensus seems to … Continue reading →