Whether you appreciate them or not, Google owns the playground that marketers must be working in. Whether it’s paid advertising with Google or organic placement in the search engine, you might be underestimating the reach of Google. This infographic from Wordstream puts it all into perspective. From Wordstream’s Google Facts Infographic: Our research for the infographic included over 2,600 AdWords accounts that ran the AdWords Grader in Q3 2012. The accounts in aggregate represented over $250 million in annualized spend. We had accounts with a wide range of spending; some … Continue reading
Some companies invest a sum of money into Google Adwords only to find their budget gone and no business acquired. While it appears on the surface that Google Adwords is simply a bid to the top system, it’s not. There are a number of factors that influence the placement of your advertisement – which in turn will impact your budget. From the Infographic: How to Improve Google Adwords Quality Scores by DigitalNetAgency: The Google quality score is an estimation of how relevant your landing page, keywords, and ads are to … Continue reading
So you’ve finally deployed all of your online marketing strategies and they’re integrated and functioning well. You’re able to measure and see the impact of each strategy independently… now it’s time to begin testing. Where do you start? From KISSmetrics: A well-built sales funnel is never complete until every part of it has been tested and optimized. For maximum success, marketers should dig deep and experiment with every customer interaction point. What follows is a brief guide that outlines what things are good to regularly test and optimize—including PPC, media … Continue reading
Sometimes we’re in such a rush to get an advertisement together, we default to best practices and don’t think about different options to capture attention. This is an infographic from AdChop with some very unique ideas on developing different designs of advertisements for testing. To see the results that other advertisers have achieved using some of the techniques from this infographic, check out AdChop’s case studies – you’ll see ads that were actually run and how they performed. Infographic by AdChop – More Profitable Ad Campaigns
Even though it’s a self-serving piece, Google Research has developed this infographic to provide evidence of how click-through rates change when an organic search result is accompanied by a paid search advertisement. Pairing up the two can help your marketing from two different angles… providing a little more real estate to click on on the search engine results page. The other reason, which may be more critical, is to displace at least one competitor!
My take away from the presentation is that Mobile usage continues to steadily gain adoption, providing a new avenue for companies to reach their customers. It’s why I’m optimistic for integrating mobile marketing to your sites and campaigns with firms like Connective Mobile. Additionally, the slides provide a lot of proof that the growth of Search Marketing (organic and pay-per-click) will continue to explode in growth because of the measurable results and fantastic return on investment. It’s a key reason why I moved to my position at Compendium Blogware, a … Continue reading