Flickr, Pinterest, Instagram, Path, Facebook and Twitter are all focusing quite a bit of attention on visuals. It’s long been understood by marketers that visuals are essential to all content marketing efforts – but not it appears more important than ever as these tools fully leverage the image to enhance the user experience and shareability of the content presented. John Lanigan has put together this infographic that points to why brands should adopt and what they can do to get started. On the heels of these photo and image sites … Continue reading
Tag Archives: Path
Displaying a Trail in a Google Map with KML
This is sort of Part 2 on displaying trails (line segments) in a Map. Last year I assisted the Indianapolis Cultural Trail by mapping out the incredible cultural bike and walkways that are being constructed in Indianapolis using Google Earth. Part 1 was how to utilize Google Earth to plot your trails and export them to a KML file. Tonight, I finally sent off a map that had been residing in my test directory over to Ian to push up to the Indy Cultural Trail site. This will allow visitors … Continue reading
What Search Engines Read…
Search engines index pages with complex algorithms that weigh a ton of different variables, both internal and external to your page. I do think it’s important to recognize what key elements that Search Engines pay attention to, though. Most of them are elements that you have full control over when planning or designing your site or simply writing your page. This is regardless of whether it’s a typical marketing brochure website, a blog, or any other site. Key Elements for Search Engine Optimization Before the SEO guys that read my … Continue reading
