Tag Archives: page testing

Google Experiments in Google Analytics… Meh

Posted on by Douglas Karr
159
google-experiments-abc

Google Website Optimizer is kaput, replaced with Google Experiments. With Content Experiments, you can compare how different web pages perform using a random sample of your visitors, define what percentage of your visitors are included in the experiment, choose which objective you’d like to test and, eventually, you’ll also get updates by email about how your experiment is doing. Here’s a video overview of Google Experiments: As sophisticated and expansive as Google Analytics has become, I’m actually having a tough time with Google Experiments. It’s just my opinion, but I … Continue reading →

Infographic: Site Testing leads to Conversion Happiness

Posted on by Douglas Karr
118
Website Testing

Aside from testing for search, speed and social, there are critical components of a test site that your company should be working on to analyze how visitors are converted into customers. Elements in and on pages like call-to-action buttons, layouts, navigation, copy, promotions, offers, checkout process, product selection process and even security should be constantly tested to find issues and improve the performance of your landing page or ecommerce page. Companies that are happy with their conversion rates do, on average, 40 percent more tests than those that are unhappy. … Continue reading →

Yahoo! Search Marketing… You Lost Me!

Posted on by Douglas Karr
138

Direct Mail is an expensive medium. Because it’s expensive, it can’t be done haphazardly. I used to tell my clients that the opportunity to gain someone’s attention with Direct Mail was directly related to the distance between their mail box and their trash can. The only part of a direct mail campaign that’s more important than the target and the piece is the ability to execute on the campaign. Today, I received a beautifully created Direct Mail piece from Yahoo! Search Marketing. The offer was a $75 credit towards some … Continue reading →