Technology and Marketing Advice from New Media Marketing Experts
Speed and social just don’t seem to work together when it comes to a great website. We migrated our site to WPEngine (affiliate link) and it vastly improved the performance and stability of our site. But our site design – with a fat footer that promoted our social activity on Facebook, Twitter, YouTube and on our Podcast – slowed our site down to a crawl. It was bad. While a great page loads in 2 seconds or less, our site was taking over 10 seconds for a page to complete. … Continue reading
August is Speed Awareness Month! We just did some updates to the Marketing Technology Blog this week, including removing unused scripts, unused CSS, compressing our CSS files, and modifying our social buttons so that they load asynchronously after the page loads. Combined with an awesome hosting company and CDN (affiliate links), we’re finally making some headway – but we’re continuing to work on it! As our site continues to grow, we know that speed is of the essence. Here are some eye-opening stats for any business on web speed. You … Continue reading
I write about page speed quite a bit on this site and it’s an important part of the analysis and improvements we make to our clients’ sites. Aside from moving to powerful servers and utilizing tools like Content Delivery Networks, there are a number of other programming techniques the average web developer can use. The standard for the original Cascading Style Sheet is over 15 years old now. CSS was an important evolution in web development because it separated content from design. Look at this blog and any other and … Continue reading
Slow websites influence bounce rates, conversion rates, and even your search engine rankings. That said, I’m surprised by the number of sites that are still gruelingly slow. Adam showed me a site today hosted on GoDaddy that was taking in excess of 10 seconds to load. That poor person thinks they’re saving a couple bucks on hosting… instead they’re losing tons of money because prospective clients are bailing on them. We’ve grown our readership quite a bit here, and I have no doubt that some of the success has been … Continue reading
We’re happy to announce that Douglas Karr is the special guest for Kuno Creative’s webinar this Thursday, June 30, at 12:30 p.m. EST on how blogging impacts your business. As co-author of Corporate Blogging for Dummies, Doug and Chris Knipper, President of Kuno Creative, will give insight on successful strategies and tactics for corporate blogging. Webinar highlights include: Actual results and historical data on the impact of blogging Blogging tips for search engine optimization (SEO), and what to avoid Social Media and its impact on blogging Understanding Calls-To-Action and Landing … Continue reading
As you may know, blogging is a great content marketing activity and can lead to improved search engine rankings, stronger credibility, and a better social media presence. However, one of the most difficult aspects of blogging can be getting ideas. Blog ideas can come from many sources, including customer interactions, current events, and industry news. However, another great way to get blog ideas is to simply use Google’s new instant results feature. The way to use this is to start typing in keywords that are related to your industry, and … Continue reading
