Tag Archives: outbound marketing

Why Your Outbound Marketing Strategy is Failing

Posted on by Douglas Karr
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Outbound Sales

There’s a temptation by those of us in the inbound marketing industry to discount outbound marketing. I’ve even read where some inbound marketers have said that there’s no need anymore for outbound marketing. Frankly, that’s bunk. It’s terrible advice for any business looking to expand into new markets and connect with prospects they know will make great clients. If you have a well-known brand (as many bloggers and social media agencies do), it may not be necessary to pick up the phone and make cold calls. Word of mouth and … Continue reading →

Infographic: Inbound Marketing Rising

Posted on by Douglas Karr
182
inbound-marketing-rising

The folks at Pamorama have done a terrific job with this infographic that provides insight into why inbound marketing is the optimal strategy as opposed to outbound marketing… from the consumer’s point of view. As consumers continue to flock to the Internet, the Internet marketing industry continues to evolve. In a two-way medium like the Internet, the traditional models of marketing are losing their efficacy, and new types of marketing are gaining steam by providing value for consumers increasingly put off by intrusive marketing tactics. While inbound efforts require commitment … Continue reading →

Infographic: Inbound Marketing Explosion

Posted on by Douglas Karr
132
Inbound Marketing Explosion

As an inbound marketing agency, we think it’s exciting to be agents on the front side of the incredible change in the agency industry. From vendors to designers, everyone is paying much more attention to the big picture of online marketing rather than working in silos or comfort zones. Working across mediums provides greater results… but it’s not easy! Marketing used to be about paying for your audience’s attention and trying to lure them away from whatever they were doing before. But thanks to the web, the game has changed. … Continue reading →

Bye-Bye YouTube! Hello IndyTube!

Posted on by Douglas Karr
95

When I wrote my predictions about 2008 being the Year of Micro, I didn’t expect some of the changes were arriving right in my own backyard. I just received a nice note from Jennifer Anderson-Henry at Wish TV. Jennifer and I both worked at The Indianapolis Star a few years ago. Jennifer let me know that LIN, the parent company of WishTV, was launching IndyTube.TV. IndyTube.TV is a user-generated content site provided to the Indianapolis community as a way to celebrate living in Indianapolis and to expose those in the … Continue reading →