As soon as some folks realized that links on external sites could drive up your Google rank, the SEO industry exploded in growth. It was a billion dollar market and Google quickly lost control of providing users with great results. It turned into a contest of who paid for the most backlinks. Thankfully, for deserving marketers, these SEO cheaters have been largely halted. Google algorithm changes have unraveled poorly placed links and they’ve even started penalizing companies where they’re finding unnatural links. Links puchased with the intent of altering or … Continue reading
Even though it’s a self-serving piece, Google Research has developed this infographic to provide evidence of how click-through rates change when an organic search result is accompanied by a paid search advertisement. Pairing up the two can help your marketing from two different angles… providing a little more real estate to click on on the search engine results page. The other reason, which may be more critical, is to displace at least one competitor!
Google Docs has really been a blessing for the company I work for. We’re a young company of 5 (just hired our fifth!) and we don’t have a server or shared network appliance. Quite honestly, we don’t need one. When I started, all documentation was simply passed around via email and quickly became confusing! I fired up Google Docs and started saving documents… then we moved to Google Apps and we now maintain all of our shared documentation in it. We have team members in Dallas, San Jose, and in … Continue reading