There are millions of ecommerce sites out there and, thankfully, developers, designers and consultants who work on ecommerce sites have tested practically every iteration of product page to maximize conversions. Invesp has published some fairly startling statistics when it comes to e-commerce sites: The average abandonment rate of shopping cart is 65.23% The average conversion rate of E-commerce store is only 2.13% The higher the average order value (AOV) the lower the product page effectiveness rate is For website with AOV less than $50, the effectiveness rate is at 25%. … Continue reading
The folks at Maxymiser shared their latest infographic, 5 Online Shoppers Ruling the Holiday Interwebs. I really appreciate insight like this because too much of the data out there points to the average shopper… and then chops down the data by gender, age and income. The fact is that there are many different motivations for people to make a purchase. Maxymiser identifies 5 influential personas of shoppers. They are the bargain hunter, the first-time online shopper, the touchy feely shopper, the needs-inspiration shopper and the last-minute shopper.
Ecommerce is a science – but it’s not a mystery. The best online retailers have cleared a path for the rest of us by implementing thousands of testing strategies and providing reams of data for others to see and learn from. Today, nearly one-third of the total Internet population shops online. For retailers, this number proves the growing power of online sales. To attract these connected consumers, retailers must make purchasing on their website pleasant, convenient, and easy. What else do consumers want from their online shopping experience? We take … Continue reading
Our Ecommerce sponsor, Zmags, has released a new digital publishing viewer. Verge™ allows companies to convert their PDFs (and other content) into a viewer where they can overlay data, images, video, and even their ecommerce platform. The viewer can be deployed on desktop, mobile and tablet through a simple management platform. This is quite an advancement in digital publishing, allowing companies to build interactive and engaging experiences where they can sell directly. In the past, a company could distribute its magazine or brochure but had to rely on the reader … Continue reading
If you’re looking for an international ecommerce solution and you’re a do-it-yourselfer, you shouldn’t have to look further than OpenCart. OpenCart is an open source ecommerce platform that’s built on a MVC (Model View Controller) framework, so it’s scalable as well. The platform is full-featured as well: Unlimited Categories, Unlimited Products, Unlimited Manufacturers, Templatable, Multi-Language, Multi-Currency, Product Reviews, Product Ratings, Downloadable Products, Automatic Image Resizing, Multiple Tax Rates, Related Products, Unlimited, Information Pages, Shipping Weight Calculation, Discount Coupon System, Search Engine Optimization (SEO), Module System, Backup & Restore Tools, Printable … Continue reading
I’m not so sure you can equate these two strategies of customer enticement. It seems to me that discounting is a great means of getting someone to your ecommerce site, but free shipping may be the way to increase conversion rates. I’m also curious how loyal bargain shoppers are. If you steeply discount, do folks some day return and purchase without the discount? If you offer free shipping, isn’t that a feature of your site that everyone will come to expect and use over and over? One of the biggest … Continue reading