On a multiple author site, each author can post in a multitude of categories, it’s nearly impossible to identify each author’s contributions to the overall strategy of the site. I was doing some testing with this recently and identified a nice simple way of measuring traffic by each author. Google Analytics has the ability to track additional virtual pages. This is typically utilized to track outbound links to advertising or calls to action to landing pages. However, by simply manipulating your Google Analytics code on your single post pages, you … Continue reading →