People are driven by images and videos, and it’s about time infographics got the respect they deserved. They’re more than just a pretty image; they have what it takes to go viral as well as improve brand awareness, social signals, and media buzz. Infographics pack a lot of punch into an image and can be used to illustrate a point and cleanly tie facts together. What really boosts their value is the fact that they are easily shared on social media sites, giving them the potential to go viral. Any … Continue reading
There’s a ton of things that need accomplished to fully leverage an online marketing strategy, but I’m often amazed at the priority that companies place each item on the checklist. As we take on new clients, we’re looking to ensure the strategies with the most impact are accomplished first… especially if they’re easy. Hint: content marketing and social media marketing aren’t that easy. Website – Does the company have a website that evokes a response from your audience that it’s both a trusted source of information and that the product … Continue reading
Reachlocal has put together this infographic on the path to online marketing success. As a small business competing against retail giants during the holiday season, you may be tempted to play the “Who can shout louder?” game. Not only is this hard on a small business’ time and budget, but it could also potentially alienate the loyal customers you’ve worked so hard to get. So, what can you do this holiday season to market your small business and get heard in spite of larger competitors? Follow the path to success … Continue reading
We tend to get into the weeds sometimes as we’re blogging about specific marketing technologies are techniques. There are still a ton of companies out there that have not built out an adequate web presence to begin acquiring leads or conversions online. This is a solid infographic on how to build your brand online. Today, businesses must establish a powerful presence online in order to attract customers near and far. A website creates personal connections with customers by establishing loyalty through brand awareness. Websites allow businesses to put all of … Continue reading
I’m not so sure I like the word mistake when it comes to online marketing. In my opinion, a mistake is something that can severely hurt your brand or reputation… but most companies don’t make those mistakes very often. This infographic from Prestige Marketing points to top mistakes identified by several leading resources in the online marketing industry. One of the issues they point at – 83% of Facebook users say they rarely or never click on Facebook ads. Having built effective facebook advertising campaigns for some of our properties, … Continue reading
I happened across this video by chance, but it’s worth watching. There are very specific things you can do to optimize your blog for search engines. It’s something that not too many folks spend time on, but they should! The video is from the WordPress conference, WordCamp 2007, held in July (which I’m disappointed that I missed).