I’m not so sure I like the word mistake when it comes to online marketing. In my opinion, a mistake is something that can severely hurt your brand or reputation… but most companies don’t make those mistakes very often. This infographic from Prestige Marketing points to top mistakes identified by several leading resources in the online marketing industry. One of the issues they point at – 83% of Facebook users say they rarely or never click on Facebook ads. Having built effective facebook advertising campaigns for some of our properties, … Continue reading
Tag Archives: online marketing mistakes
237 Practical Case Studies in a Single Book
This book is a daring challenge to the business community. Gone are the top-down, command and control messages that held sway through the 20th Century. In are a raft of new techniques that start with listening, responding and action that set the scene for a continuing and evolving dialog about brands, experience, business and community. The following 237 participants took time to write meaningful content for the Age of Conversations 2, to provide a diverse and unique collection of stories in a single book. I’d really like to single out … Continue reading →
How’s this for Collaboration? 275 Authors!
In mid-January, Gavin Heaton and Drew McLellan announced they were ready to take on the sequel to the incredibly successful Age of Conversation. I approached Drew very late in the process on Age of Conversation and, unfortunately, I could not get content to him in time. Drew and Gavin are back again, and this time I’m not going to miss it! This is quite an undertaking – coordinating a collaborative book with 275 authors – but I have no doubt that it will be a fantastic book with a multitude … Continue reading →
