For brands, social engagement (and not the number of fans or followers) is the key to campaign effectiveness.  The best form of engagement, the type that would most likely lead to conversions, is voluntary engagement. Marketers can make that happen if they sync with the natural social behaviors of fans or followers rather than be something they are forced or obliged to respond to. Try Offerpop. This web based social marketing management tool supports the creation of end-to-end campaigns that can get Facebook and Twitter fans and followers excited. Offerpop … Continue reading →