Nfc

Martech Zone articles tagged nfc:

  • Mobile and Tablet MarketingWhat is Proximity Marketing?

    Proximity Marketing and Advertising: The Technology, Types, and Tactics

    As soon as I walk into my local Kroger (supermarket) chain, I look down at my phone, and the app alerts me where I can either pop up my Kroger Savings barcode for checking out or I can open the app to search and find items in the aisles. When I visit a Verizon store, my app alerts me with…

  • Event MarketingTech-enhanced event marketing strategies

    Tech-Enhanced Event Marketing: Strategies for Success

    Marketers can’t afford to fall behind on the latest experiential marketing trends — if anything, they should be setting them. In recent years, technological innovations like wearables and touch-screen devices have redefined how we plan, execute, and experience events. Additionally, tech tools like QR codes and near-field communication (NFC) technology have ushered in a new era of guest engagement and…

  • Mobile and Tablet Marketing
    Mobile Commerce (M-Commerce or Mcommerce) statistics and mobile design

    Mobile Commerce (M-Commerce) Statistics And Mobile Design Considerations for 2023

    While many consultants and digital marketers sit at a desk with large monitors and massive viewports, we often forget that many potential customers view, research, and compare products and services from a mobile device. What is M-Commerce? It’s essential to recognize that M-commerce isn’t limited to shopping and buying from a mobile device. M-commerce encompasses a wide range of activities,…

  • Ecommerce and RetailPayment Industry Trends for 2023

    Five Payment Industry Trends That Will Impact Your Business in 2023 And Beyond

    Mobile and other digital payment tools are witnessing widespread adoption worldwide, enabling the digitization of financial transactions. They provide customers with a safe and simple way to pay online while leveraging devices’ built-in capabilities like NFC.  Businesses are adding more payment options to meet customer needs. This includes accepting digital payments for in-store and online sales, aligning sales to customer…

  • Ecommerce and RetailBleu Bluetooth Payments

    How Bluetooth Payments Are Opening Up New Frontiers

    Almost everyone dreads downloading yet another app as they sit down for dinner at a restaurant.  As Covid-19 drove the need for contactless ordering and payments, app fatigue became a secondary symptom. Bluetooth technology is set to streamline these financial transactions by allowing touchless payments at long ranges, leveraging existing apps to do so. A recent study explained how the pandemic…

  • Event MarketingLinq NFC Business Card

    Linq: Your Provider of Near Field Communication (NFC) Business Card Products

    If you’ve been a reader of my site for a long time, you know how excited I get over different kinds of business cards. I’ve had post-it note cards, square cards, metal cards, laminated cards… I enjoy them immensely. Of course, with the lockdowns and inability to travel, there wasn’t much of a need for business cards. Now that travel…

  • Ecommerce and Retailmobile payment business

    Mobile Payment Hacks for Business

    Does your business provide a mobile payment option? As payment services and mobile technologies become ubiquitous, the opportunity to turn a prospect into a customer through a mobile payment option should be on your radar! Mobile payments are clearly the trending technology for businesses of all sizes. In 2012 there were $12.8 billion in mobile transactions in the U.S., by…

  • Ecommerce and Retaildigital wallet

    The Digital Wallet and the Future of Payments

    In 2011, the number of global mobile payment transactions is going to reach $241 billion but by 2015, that’s expected to exceed $1 trillion! No doubt that’s why every credit card company and online payment gateway is hard at work investing hundreds of millions of dollars into Near Field Communications technology and payment methodologies. With the proliferation of broadband networks…

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