Tag: neolane | Marketing Technology Blog

Infographic: Transforming Big Data into Actionable Insights

Posted on January 17, 2013 by Douglas Karr

2013 may be the year of Big Data… you’re going to see a lot more discussion here on the Marketing Technology Blog on tools to find, manage and leverage very large volumes of data. Today, Neolane and the Direct Marketing Association (DMA) issued a free report entitled, Big Data: Impact on Marketing Organizations. Key findings on the report are being shared through this infographic. The report finds that most marketing departments are ill-equipped to handle the growing influx of data and are behind in planning for tremendous growth. Among the … Continue reading →

Infographic: Why an Integrated Marketing Strategy?

Posted on July 6, 2012 by Douglas Karr

What is integrated marketing? Wikipedia defines it as the customer centric, data driven method of communicating with the customers. Integrated marketing is the coordination and integration of all marketing communication tools, avenues, functions and sources within a company into a seamless program that maximizes the impact on consumers and other end users at a minimal cost. While that definition says what it is, it doesn’t say why we do it. From Neolane: Todays marketer has the challenge (or opportunity) of reaching their customers through what can seem like an infinite … Continue reading →

237 Practical Case Studies in a Single Book

Posted on October 29, 2008 by Douglas Karr

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This book is a daring challenge to the business community. Gone are the top-down, command and control messages that held sway through the 20th Century. In are a raft of new techniques that start with listening, responding and action that set the scene for a continuing and evolving dialog about brands, experience, business and community. The following 237 participants took time to write meaningful content for the Age of Conversations 2, to provide a diverse and unique collection of stories in a single book. I’d really like to single out … Continue reading →

How’s this for Collaboration? 275 Authors!

Posted on March 24, 2008 by Douglas Karr

In mid-January, Gavin Heaton and Drew McLellan announced they were ready to take on the sequel to the incredibly successful Age of Conversation. I approached Drew very late in the process on Age of Conversation and, unfortunately, I could not get content to him in time. Drew and Gavin are back again, and this time I’m not going to miss it! This is quite an undertaking – coordinating a collaborative book with 275 authors – but I have no doubt that it will be a fantastic book with a multitude … Continue reading →

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