Near Field Communications

Martech Zone articles tagged near field communications:

  • Mobile and Tablet MarketingWhat is Proximity Marketing?

    Proximity Marketing and Advertising: The Technology, Types, and Tactics

    As soon as I walk into my local Kroger (supermarket) chain, I look down at my phone, and the app alerts me where I can either pop up my Kroger Savings barcode for checking out or I can open the app to search and find items in the aisles. When I visit a Verizon store, my app alerts me with…

  • Ecommerce and RetailBleu Bluetooth Payments

    How Bluetooth Payments Are Opening Up New Frontiers

    Almost everyone dreads downloading yet another app as they sit down for dinner at a restaurant.  As Covid-19 drove the need for contactless ordering and payments, app fatigue became a secondary symptom. Bluetooth technology is set to streamline these financial transactions by allowing touchless payments at long ranges, leveraging existing apps to do so. A recent study explained how the pandemic…

  • Ecommerce and Retailmobile payment business

    Mobile Payment Hacks for Business

    Does your business provide a mobile payment option? As payment services and mobile technologies become ubiquitous, the opportunity to turn a prospect into a customer through a mobile payment option should be on your radar! Mobile payments are clearly the trending technology for businesses of all sizes. In 2012 there were $12.8 billion in mobile transactions in the U.S., by…

  • Ecommerce and Retaildigital wallet

    The Digital Wallet and the Future of Payments

    In 2011, the number of global mobile payment transactions is going to reach $241 billion but by 2015, that’s expected to exceed $1 trillion! No doubt that’s why every credit card company and online payment gateway is hard at work investing hundreds of millions of dollars into Near Field Communications technology and payment methodologies. With the proliferation of broadband networks…

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