Tag Archives: near field communications

Infographic: Mobile Payments – Marketplace In Your Hand

Posted on by Adam Small
67
Mobile Payments

Folks, it’s coming faster than you think – and it’s going to have a dramatic impact on online/offline marketing, remarketing, conversion optimization and sales. We first shared the infographic, The Digital Wallet and the Future of Payments, and Mobile Phone Payment Processing… but Near Field Communications (NFC) is rolling out in new phones today. Mobile payments have moved from science fiction to reality, providing ease of payment, increased security, and efficient tracking using a device most of us carry around already. The result? The number of merchants accepting mobile payments … Continue reading →

Infographic: The Digital Wallet and the Future of Payments

Posted on by Douglas Karr
218
Digital Wallet

In 2011, the number of global mobile payment transactions is going to reach $241 billion but by 2015, that’s expected to exceed $1 trillion! No doubt that’s why every credit card company and online payment gateway is hard at work investing hundreds of millions of dollars into Near Field Communications technology and payment methodologies. With the proliferation of broadband networks and mobile devices, the way we pay for things is expected to change dramatically over the next few years. We’ve come from shells and beads to paper money to the … Continue reading →

Blogs are not Forums – Making them a Great Corporate Marketing Tool

Posted on by Douglas Karr
197

A frequent concern that is brought when discussing corporate blogging as a business strategy is the fear of customers airing their complaints. When this question was posed in a class I did last week, I really missed a key point that I usually discuss. At the core of this is the difference between a forum and a blog. What distinguishes a Blog from a Forum? People visit business blogs to build knowledge of a company, product, or service while building a relationship with the blogger. People visit business forums to … Continue reading →