With companies seeking ways to increase their ROI from social media engagement, the social media B2B marketplace is cluttered with many advertising platforms. Brands and advertisers apparently have a problem of plenty when trying to tie up with a platform, but each platform has its unique strengths and weaknesses, and brands need to identify the one that suits their needs best. Nanigans Ad Engine helps companies who want to maximize their campaign effectiveness on Facebook. Mediapost: By targeting audiences by action, a Nanigans study found campaigns can increase click-through rates … Continue reading
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5PM: Full-featured Project Management SaaS
One of the challenges with having an out-sourced or offshore development team is simply trying to track and prioritize your work. I work with no less than three outsourced resources, one of them offshore. It seems when you split the workday between time zones, you naturally introduce a delay to everything you do. I got some press when I canceled Basecamp a year ago. The irony is that, when I signed on with my new job, I was back working in Basecamp again. I’m not knocking Basecamp, it’s a worthy … Continue reading
